Use these free hacks to promote your brick and mortar store today to 10x your revenue.
A lot of entrepreneurs would agree that one of the most challenging tasks, especially for new businesses is getting in front of the right customers.
Of course, there are couples of things one could do to achieve this, the truth, however, is traditional promotion strategies tend to be quite expensive and sometimes, not affordable for start-ups.
For instance, according to Nielsen, in 2016 a 30-second spot TV broadcast nationally in the USA averaged around $123,000 while the highest cost placements for Super Bowl Ads can go as high as $4 million.
According to the Small Business Administration, the average revenue of small businesses with no employees is $44,000 per annual while the average receipt of those with employees is $4.9 million.
This shows that traditional marketing is not feasible for most small businesses.
Thankfully, this article has compiled 5 ways you can promote your offline store to your potential customers for free, though some of them might require a one-time financial investment.
Let get started.
5 Hacks to Promote your brick and mortar store
First, get a website
With over 3 billion people already connected to the internet and a stunning 81% penetration rate for the developed countries, connecting your business to the web is a sure way to promote your business and establish credibility.
A study by Blue Corona shows that between 70-80% of people research for a small business online before visiting and making purchases,
While according to Google, mobile usage drives an average of more than 40% of revenue in leading B2B organizations and the percentage of B2B search queries made on smartphones would grow to 70% by 2020.
These show that owning a website for your business is a priority and making it mobile-friendly is a must. Plus, it is a relatively cheap hacks to promote your brick and mortar store without breaking the banks.
List on Google My Business
It is a Google business directory that makes it easy for people to find businesses and quickly view basic information about the business like the opening time, contact and customers’ reviews.
A properly optimized Google My Business page can help your business to appear for local searches and interestingly, 4 out of 5 consumers perform a local search before committing to purchasing decision.
Luckily, 50% of people who perform a local search on their smartphone visit a physical store within one day and 18% would buy within a day.
Leverage email marketing
This year, active email accounts are expected to hit 5.6 billion and already, 93% of B2B marketers are using emails to distribute their content.
According to Adestra, 73% of millennials prefer communications from businesses to come via email while a study by DMA Insight, shows that in 2017, 99% of consumers checked their email every day.
In a recent study by SaleCycle, 59% of the respondents admitted that marketing email influence their purchasing decision and in a recent survey by Emma, an email marketing provider, over 59% of marketers admitted that email marketing is their biggest source of ROI.
So leveraging this can help you to reach a large section of your potential customers. Luckily, a lot of email service providers can allow you to send an unlimited number of emails to 2000 subscribers for free.
Content is King
In 2016 over 615 million people downloaded Ad blockers and two out of every three young millennia currently have one installed in either their desktop or mobile devices.
Before making major purchases, an average buyer consumes about 11.4 content and another study shows that consumers who read a brand’s educational contents are 131% more likely to purchase and 48% will still purchase even after 1 week.
In general, content marketing costs about 62% less than traditional marketing and generates about 3 times as many leads.
Optimize your website for Search Engines
A study by GroupM reveals that 86% of buyers conduct non-branded search queries before making buying decisions while an0ther by Newscred shows that 85% of users prefer organic search results to paid searches.
This means that brands that fail to optimize for the search engine are missing out on potential leads and sales.
Search engine optimization has a lead close-rate of 14.6% compared to only 1.7% for outbound leads (PPC, email, cold calling) and a study shows that search engines drive 300% more traffic to the website than social media.
Data from another study shows that on average, inbound marketing (SEO, content) increases online visibility by 70% and inbound leads costs 61% less than outbound leads.
Making concerted efforts to incorporate these hacks into your marketing strategy for your small business can help you to scale quickly even if you’re on a tight budget.
The good news is that some of these tricks are capable of yielding instant results.