To hire a freelance writer or not to hire?
So, you’ve launched your business blog. Or perhaps, you want to super-charge your content marketing efforts with regular posts.
But, you realized, you don’t have enough time to research, create, and publish articles consistently on your blog.
Or maybe, you’d rather spend your time doing some other tasks than to write copies for your business.
As a result, you are torn between going all out to hire an in-house writer, outsource to an agency, or hire a professional freelance writer.
In this piece, you’re going to learn why hiring a professional freelance writer is the way to go.
In the second part of this series, you’ll also learn about important questions to ask prospective content writers to know if they are right for your business.
Finally, we shared a list of active marketplaces and websites to hire the best freelancers for your small business.
Why You Should Hire A Freelance Writer to Handle Your Small Business Copywriting Needs
Every business needs great copy. You sell your products and services using words.
People’s first impression of your brand often comes from your copy either on your website, your social media posts, newsletters…you name it.
You convey your company’s values, belief, processes, culture through words. A great copy can position your brand as an industry authority. Or it can tarnish your image.
And often, especially for small business owners, writing is usually an after-thought.
What, with all the tasks, responsibilities, and jobs you have to juggle everyday, you just don’t have any spare time to sit and write copies for your business.
Truth is, it doesn’t have to be so… that’s why you need to consider hiring a professional freelance writer to take the writing responsibilities off your plate.
Still not convinced? Here are nine other reasons to hire a content writer for your small business.
It will save you money
A freelance writer will save you tons of money you can channel into other things. Since, often, you only hire a content writer to handle specific projects.
Once, the task is finished, your obligation to them ends; until the next time, you’d need their services.
You don’t have to worry about extra benefits, paid leave, medical bills, insurance coverage, and all the other tiny expenses that go with hiring full-time staff.
It will give you more flexibility
You have much more control over your overhead costs. You can decide to terminate a contract without thinking too much about potential industrial action.
You can rest easy knowing that your writing project will be delivered on Monday morning since the freelance writer is likely going to work over the weekend to get the task completed on time.
Which often isn’t the case with full-time staff that is only obliged to work during office hours.
You have a second pair of eyes on your content
In case, you want to create content for your small business, a freelance writer helps you see hidden angles you might not have thought about.
They can offer you a second opinion on your copy. They can spot mistakes and grammatical errors you missed; plus check up on facts and data.
Also, since a professional freelance writer has been in the trade for a while, they are able to tweak, polish, and refine your tone, style, and word use; hence making your copy engaging.
In addition, their SEO knowledge can come in handy when optimizing your content for search engines.
Your writing will become better
A professional freelance writer will make sure the final work is proof-read, free of errors, and aligns with your brand tone.
Remember, you don’t have the time to plan your content strategy not to talk of writing and hunting down every grammatical error in your copy.
On the other hand, your freelance writer does have the time; plus expertise to write, edit, and polish each copy before you publish.
And if you think errors, typos, and bad syntax doesn’t matter, you may have to think again.
Those typos could be costing your money too. At least, that’s what TightPlease.co.uk found out. They noticed their conversion rate was down due to a typo.
Instead of “Tights”, they wrote “Tihgts.” Once, they fixed the error the noticed their conversion rate jump to 80 percent. (source)
When you hire a professional freelance writer, you can be sure, they would take their time to produce content that are error free; thereby, helping you to block leakages in your revenue channels.
You will publish more consistently
A freelance writer will help you publish more often. It’s their job after all, to create content for their clients.
Once, you have your content calendar ready, you can leave it to the freelance writer to produce content on schedule.
This way, you can focus on other aspects of building your small business, without sacrificing publishing content regularly for your audience.
It cuts off the risk of hiring full-time staff
OK, this one might not be obvious. But, one benefit of working with freelancers for your small business is that you don’t have to worry about litigation from disgruntled employees.
It’s easier for you to hire and fire a freelancer; than it would have been if they were full-time staff.
This flexibility, makes it easy for you to have only productive members on your team. A freelancer will often always have to justify why they should get your job.
Plus, you only get to pay them, for the particular job they did. If they don’t deliver, you don’t pay.
Unlike full-time staff who might not even be 100 percent productive during the 8-hour work period; yet you get to pay for full-time.
You will get personalized service
Freelancers are agile, responsive, small, and usually able to provide one-on-one personalized services.
They often, take the time to listen, communicate and work with clients to understand their needs.
The thing is since they don’t usually have a lot of clients they work with at a time, which makes it a lot easier for them to devote more time to each client.
So, if personalized service is your thing, you may want to consider hiring a professional freelance writer to handle your content needs.
It will save you office space
Hiring full-time staff means you’d need office space furnished with relevant furniture and equipment.
Each staff would need their own desk, stationeries, workstation, and other work-related gadgets to accomplish their task; which translates to overhead costs you may not have right now.
Way to go? Hire contract staff that don’t have to come in everyday. this way, you can save on office space plus expense on furnishing.
Gets the Job done faster
A professional freelancer understands that to stay in business; they will need to deliver clients’ projects on time.
They, freelancers that is, know that the faster they can finish and deliver a task, the more projects they get to handle, which in turn, means more money for them.
You see, they have motivation to finish your work on time.
However, the same can’t be said for full-time staff, who might see producing content for your small business blog as an extra responsibility. And would often only turn to write them after they are done with their primary task.
A freelance content writer might just be what you need to take your content marketing to the next level.
When you hire a freelance writer you can unlock several benefits including saving you tons of money on employee benefits.
Renting an office spaces, getting new office furniture and supply for new staff. Plus, it gives you the flexibility to work with only productive team members.
Ready to hire your first freelance writer? Contact us now to talk about your content needs.