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How to Build Backlinks to Your Website

link building

Learn the latest techniques and strategies to build quality backlinks in 2023. Increase your website’s visibility, authority, and search engine rankings with our expert guide.

Quality backlinks are essential to rank top of Google search results.

For instance, a study found that websites that rank number one on Google have about 3.8 times more backlinks than the other top ten sites. Also, 52 percent of marketers believe backlinks can impact search engine rankings.

Sadly, 94 percent of content published on the internet gets backlinked. This shows how difficult link building can be. In fact, 41 percent of companies believe that backlink building is their biggest SEO challenge. 

To make this easier, we researched the top backlink-building strategies and found eight things. Wondering what they are?

Continue reading.

Here are the top eight backlink building strategies for this year.

Publish original research

Publishing original research is the best way to build quality backlinks, as it lets people link back to your work.

One easy way to publish original research is to learn what challenges customers face and their expectations and needs. You can achieve this by conducting surveys. They provide you with primary data people can reference and link back to.

Other ways to create original articles people can link to are:

  • Publishing articles compiling relevant statistics on popular topics like the resource we linked to in the introduction.
  • Interviewing industry experts.
  • Getting expert quotes from industry leaders. You can do this by emailing vetted lists of top industry experts requesting quotes on a subject matter.

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Reach out for collaboration

Collaborate with other professionals for link building opportunities.

You could ask for a link insertion in some of their top-ranking posts or to guest post on their blog. The truth is no one will just agree to this. So, you should offer them something of value.

Besides this, you can find guest post opportunities online by searching on Google using the search string intitle: Write for Us. Then, sort the results to find relevant blogs. 

For fast action, we recommend using Adsy to find reputable blogs willing to write and accept their guest blogs for a small fee. The tool works for us and will quickly help you scale your guest blogging effort.

How to Build Backlinks to Your Website 1

SEO PowerSuite’s Link Assistant is an excellent tool for building quality backlinks.

It helps you identify link opportunities, audit your competitors’ links profile and track the progress of your campaigns.

Its easy-to-use interface makes it easy to identify potential link partners and establish link-building collaborations.

You can also use the tool to monitor changes in search engine algorithms so that you can adjust your strategies accordingly.

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Copy your competitors

Learning what your competitors are doing and copying them is another excellent link building strategy.

The truth is, no one is doing it better than your top ten competitors. Looking over their shoulder and learning their secrets can help you level the playing ground. We recommend using SEMrush for this. 

The tool can help you audit your competitors’ link profiles and effectively replicate whatever they’re doing. Try to improve on whatever they do to beat them at their own game.

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How to Build Backlinks to Your Website 2

Build NAP citations

NAP stands for Name, Address, and Phone Number, and it helps search engines identify a business or website.

These citations reference your business information available on various websites and online directories.

Having consistent and accurate NAP citations across multiple websites and directories can help improve your business’s search engine ranking. Search engines like Google use these citations to establish your business’s presence in a particular geographic region.

We have a vast library of over 200 business directories to build quality NAP citations. You can access this resource by entering your email in the form below.

These local directories’ domain authority (DA) is between 20 and 100. And several of them offer quality DoFollow backlinks.

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Publish infographic

Infographics are fantastic for building quality backlinks. 

They provide an easy-to-understand visual representation of data, making it easy to explain complex topics effectively and quickly. Also, infographics help break up long blocks of text, making them more engaging for readers. 

As a result, they attract people who may link to your site or share it with others.

We recommend making your infographics embeddable so people can use them on their websites, generating backlinks for you. It also helps the infographic retain its original formatting and functionality and remain interactive.

Here are top tips for generating backlinks with infographics:

  • Convert your top blog posts to infographics or create engaging infographics on trending topics.
  • Use Sumo’s Image Sharer plugin to make your infographic shareable.
  • Generate embed code for the infographic
  • Distribute on infographic submission sites.

The top infographic submission sites, according to 99signal, are:

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How to Build Backlinks to Your Website 3

A broken link building strategy is a time-tested link building technique.

The method involves finding websites with broken links and then offering the website owner a replacement link that points to your content or products.

You can also use a tool like SEMrush to find broken links or outdated information on your competitors’ websites and reach out to the site owners to offer your content as a replacement.

This strategy earns you backlinks from website owners in return for fixing the broken link. With this method, you can build a backlink database by earning new links from authority websites in your niche, increasing your website’s visibility.

However, ensure that the replacement content you’re offering adds value to the website owner and the end user.

Links Management provides you with high-quality authority backlinks.

We recommend using the platform to source quality links for a small fee. However, exercise caution. Google frowns on link buying, but people have seen tremendous results using the service to scale their backlink profiles. And it might work for you too, 

However, use this technique as a short-term fix.

You can invest more in guest posting, creating original posts, and backlink outreach as a more sustainable and long-term strategy.

Need to outrank competitors? Get hundreds of quality backlinks to boost domain authority, generate referral traffic and get ahead of the competition.

Link building is essential to growing your business online in 2023.

It involves creating backlinks from other websites to your website, which helps improve search engine rankings and visibility.

We’ve recommended several link building strategies for you, including publishing original content, adopting a broken link-building Strategy, using Kink Management, etcetera.

However, to ensure success, it is essential to focus on quality over quantity when choosing the sites you want to build links from; this will help establish a strong foundation for your overall SEO strategy.

Also, keep track of all the links you have built so you can monitor their performance, making adjustments when needed.

Hand-Picked For You:

We recommend using Link Management or SEO PowerSuite’s Link Assistant. Here are some others:

  • Ahrefs
  • Google Alerts
  • Majestic
  • Moz

To build quality backlinks, start by creating high-quality content on your site that people will want to share with others.

Also, seek opportunities to guest post or contribute articles to other websites in return for a link to your site. 

Finally, ensure all the links you create are relevant and add value so that Google doesn’t label them spammy content.

Where is the best place for guest posting opportunities?

The best places for guest posting opportunities are on high-authority websites since they have a large audience and are more likely to accept your post if your content is relevant and adds value to their readers.

Building backlinks is vital in SEO. Backlinks are links from other websites that point to your website, and they play a crucial role in helping search engine algorithms determine the relevance and authority of your site.

Having quality backlinks can help boost your rankings on search engines.

Also, having more backlinks can increase your website’s traffic since it’s easier for people to find you online. 

Therefore, building high-quality backlinks should be a point of focus when SEO optimizing your website.

Yes. It’s possible to rank on Google without backlinks, but getting backlinks are a significant ranking factor and helps boost your website’s visibility and authority.

There are several methods available for tracking backlinks. One way is to use the Google search console.

You can also use one of our recommended tools, SEMrush, since it does more than just track backlinks.

SEO PowerSuite’s Link Assistant can help you identify the best prospects quickly and easily, allowing you to build high-quality links in no time.

Its comprehensive features make Link Assistant worth considering if you’re looking for a reliable tool for link prospecting.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).


  • Chinasa Ferderick

    Ferderick is a highly skilled marketing expert with a passion for helping small businesses thrive in today's competitive landscape. With his comprehensive knowledge of the industry and expertise in marketing and SEO strategies, he has successfully assisted numerous businesses in achieving their goals.

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