Learn how to promote your online store with these 7 eCommerce marketing campaign ideas to boost your sales in the New Year.
With the New Year comes the opportunity to make a fresh start. And, one of the ways to do this as an online retailer is to create marketing campaigns that leverage the New Year for your eCommerce store.
You may not be aware, but the eCommerce market accounts for over $3.5 trillion in sales worldwide.
This trend is expected to continue with online sales projected to account for 15.5% of global retail sales for 2020. Ecommerce is growing so fast, that by 2021 17.1% of all retail transactions will be online. (Source)
As eCommerce expands in all directions and becomes an integral part of consumers’ everyday shopping experience, it presents an enormous opportunity for entrepreneurs and business owners.
While 25% of the world population or 2.1 billion people are forecasted to shop online by 2021, 50 per cent of Gen X and 67 per cent of millennials say they preferred to shop online than from brick-and-mortar stores.
However, like most industries with prospects, the eCommerce space has become more competitive with more businesses, platforms and complimentary services entering the market.
This means, amongst other things, you will need to differentiate your brand from the sea of other competing business in the niche.
To help you take your eCommerce store to the next level in 2020, here are 7 proven marketing campaign ideas you can implement right now.
eCommerce Marketing Campaigns Ideas for The New Year
Shamelessly promote new arrivals
This is the perfect time to stock up on new in-demand products as most online shoppers will be looking for new stuff in the New Year.
Everything new reminds this category of individuals that the new year is here, and they mentally calculate that it is time for them to do away with old stuff.
Therefore, start educating old and prospective shopper of new colors, trends as well as upcoming needs that they may not even be aware of. You will experience a rise in sales as your business flourishes with the wave and trend of the brand-new year.
Offer add-ons instead of percentages
When you offer discounts on your products, you eat into the total possible revenue you could have generated from a particular product.
And, besides you don’t want your customers getting accustomed to a discount every time they buy from you.
Sure, discounts have their place in your marketing toolkit. But, instead of discounts, try to offer add-ons to your products while keeping the original price.
Be sure to use add-ons that are relatively inexpensive that the margins you make on each product sold can cover their cost while leaving you a healthy profit.
As researchers found out when trying to understand how consumers react to discounts and freebies shoppers prefer getting something extra over getting something cheaper (source).
So how do you use add-ons in your marketing?
Remember these two concepts often used by retailers: “50 per cent off a bundle of products” and “Buy One, Get One Free.”
Both of these concepts may seem like the same thing, but they are not. And, they equally don’t have the same impact on customers, even when products promoted using each of the copy have the same value.
The thing is, people prefer to “Buy one and get one free” instead of “50 per cent off a bundle of products or items.”
And who says you can’t combine both if you really want to stand out from the crowd of competitors in your niche?
Yes, you can say “25 per cent off all customized turtlenecks plus a free hooded jacket with any turtleneck purchase!”
This unique selling point (USP) is sure to grab the attention of prospective buyers.
The winter season is usually at its peak in January. As a savvy online retailer, you must not miss this opportunity to mix commerce and season. In order words, you should market your products and brands such that they are in perfect sync with the winter season.
At this time of the year, winter accessories, clothes, etc. are always in huge demand. Make sure your products match trending fashion styles, and you will be amazed at how your business will skyrocket before the month runs out.
Capitalize on New Year’s resolutions
Most people usually make New Year resolutions. And the reason they do this – in most cases – is to live a better life viz. lose weight, sleep better, get married, eat better, quit smoking and alcohol consumption, etc.
Your duty as a smart marketer is to draw advantages from this situation. Start inspiring your shoppers by showing them those products that will bring their New-Year resolutions to reality.
Show them exactly how your products will help them push them to achieve their desired goals for the year.
For instance, do you have products that can boost productivity such as smart mobile devices? What about products that promote sound health such as diet plans, exercise equipment, etc.? Offer these products to your target market and see your sales soar beyond your imagination!
Send shopping cart abandonment emails
This is where you need to start making use of street-smart remarketing tactics by sending highly personalized emails to potential shoppers that have abandoned their shopping carts.
For customers who were interested enough to log into the platform, you can send a customized email – i.e. with their names, city etc. – along with high-definition images of the items they showed interest in.
These types of emails have been proven to be incredibly powerful as it has accounted for millions in earned income on eCommerce platforms.
“Top 10 Must-Haves” in the New Year
Oh, how people love listicles or articles with lists! And they love it even more when the list has to do with trendy items that they must have at the beginning of the New Year.
You can use this highly effective marketing and strategic content marketing trick to bring about the best buys for the season.
In most cases, “Top 10 must-haves” refer to trending products or things that are usually in fashion for the season.
People cannot do without these items, and this significantly increases the chances of getting such products or items sold off quickly and profitably.
Host a Giveaway
If you have been in this business for any considerable amount of time, you must know that people love free stuff.
So, why not consider giving away a very cool product or a collection of products? The amount of buzz you will generate cannot be quantified when you follow this route to market your brand.
Get people to share your giveaway on social media with the promise of a gift if they do so, and your exposure will skyrocket exponentially.
Giveaways give you the perfect opportunity to place your brand right in front of tons of new – and existing – pair of eyes, thereby growing your email marketing list. This will enable you to reach out to them in the future with juicy offers that they will find it difficult to turn down.
Above are 7 marketing campaign ideas in January for eCommerce that you can run with if you hope to make big bucks this season. You can make use of any of these marketing tactics at your discretion.
But one thing is sure: you will make crazy sales and profits when you use these marketing ideas judiciously.