How to Find Competitor Keywords: Using Marketing Miner For Competitive Analysis

competitors keyword research

Learn how to find your competitors’ keywords and stay ahead of the game with Marketing Miner! This blog post will guide you through the process of conducting a competitive analysis and identifying the most valuable keywords for your business.

Understanding competitors’ inbound strategies are essential to staying ahead in today’s competitive online landscape.

Your best bet is identifying the keywords they are ranking for to target their customer base and beat them at their game. And our favorite tool for this is Marketing Miner. It helps you uncover your competitors’ keywords, search volumes, and other vital metrics.

In this article, we explore how to use this tool.

We will walk you through the process step-by-step and provide tips and tricks to help you make the most of this valuable tool. So, let’s dive in.

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Marketing Miner Overview

Marketing Miner is an all-in-one online marketing tool for data-driven marketers. 

It helps you analyze your online presence, conduct SEO research, track competitors’ strategies, and improve your ranking and organic traffic. The tool can analyze up to 100,000 keywords, URLs, or domains at a go.

Marketing Miner provides you with all the insights you need to succeed and build a thriving business.

Marketing Miner Features

  • Keyword research and analysis
  • Competitor analysis
  • SEO audit and optimization
  • Backlink analysis
  • PPC research and analysis
  • Social media analysis
  • SERP tracking
  • Data extraction and visualization

Marketing Miner Pricing

  • Freemium: Offers free credits with limited access to features.
  • Digger plan: $59/month
  • Machine plan: $99/month

Marketing Miner also has a custom plan.

Using Marketing Miner For Competitive Analysis

Getting noticed online is becoming more challenging than ever. However, looking over competitors’ shoulders and stealing their strategies can help you beat them at their games.

And here, we will explore how to pull that off with Marketing Miner.

Identify Your Top SERP Competitors

Knowing your competitors is the first step towards beating them.

Naturally, you can identify them by searching for keywords relevant to you and also choosing the websites that rank for these search terms.

However, this method is only sometimes reliable since your top competitors may not be the top-ranking websites for those keywords.

Thankfully, marketing miner’s Link prospecting tool can help you identify your top SERP Competitors. All you need to do is to provide between five to ten keywords relevant to your niche, and the marketing miner will generate a report containing your top competitors.

When you identify them, visit their websites and follow these tips to uncover their keywords:

  • Press CTRL + U on your keyword to reveal the website source code.
  • Use the search function (CTRL + F), type title in the search box to see the keywords they are using in their SEO title.
  • Search </h1> to discover their primary keywords.
  • Type “description” to see the keywords they are using in their meta description.
  • Use a Keyword Cloud Generator to uncover the keywords that are used in the content

Related Post: Keyword Research Ultimate Guide: A Step-By-Step Strategies For More Traffic

Conduct a Content Gap Analysis

A content gap analysis identifies relevant topics, keywords, or types of content your website is not currently covering but is part of your competitors’ content strategy.

Conducting a content gap analysis can help you identify opportunities to create new content or optimize existing content better to meet the needs and interests of your audience.

Suppose you desire to meet your audience’s needs. In that case, we recommend using Marketing Miner’s content gap analysis feature, which requires you to add your competitors.

After which, the tool compares their content strategy with yours to identify what keywords they’re using, but you need to.

Mine Keyword Data

Marketing Miner can provide keyword metrics like search volume, keyword difficulty, CPC, and competition.

These metrics can help you identify valuable keywords worth targeting in your SEO campaigns. To mine Keyword data with Marketing Miner, use the Keyword analysis tool, which provides detailed information about the keyword you input.

You can analyze keyword data from the country you want to target.

Marketing Miner also suggests related keywords and provides data on them too!

You can filter these keywords based on search volume, difficulty, etc.

These features and lots more make marketing miner a versatile tool we know you’ll love.

Identify Low-Hanging Fruits

Low-hanging fruits are keywords with high search volume but have low competition.

Marketing Miner’s keyword analysis tool can help you find low-competition and high-search-volume keywords that you can target to improve your organic search traffic.

To use the keyword analysis tool, you must input a phrase relevant to your niche, and your result will be a list of Numerous keywords related to the phrase you provided.

The results also indicate the search volume of each keyword and the difficulty level (if it’s competitive or not).

By using Marketing Miner to identify low-hanging fruits in your marketing campaigns, you can focus on the areas that offer the most significant potential for improvement and growth.

This data-driven approach can help you achieve better results with less effort and resources. 

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Create a Keyword Report

After completing your keyword research, it’s essential to have a report for continuous use.

Creating a keyword report will help you effectively manage your SEO strategy since the report will contain all the search phrases you’ll need.

The report also includes data from the keyword you provided.

Marketing Miner also suggests keywords related to the search term you provide, including their metric data.

All of which you can include in your report.

To create a Keyword report, click the “export data” button, which you’ll find below the information marketing.

Exporting Keyword Data requires marketing Miner credits.

The number of credits you’ll need depends on the number of keywords you want to export.

Depending on personal choice, you can export the data from your analyzed keyword and all suggested keywords or selected ones.

Competitive Keyword Research: What Next?

Now that you’re done stealing your competitors’ keywords through competitive research, the next step is to optimize your content to rank high on Google.

We recommend using Surfer SEO. It helps you analyze and optimize your content to rank higher in search results and provides recommendations on the ideal word count, headings, and other on-page SEO elements to include in your content.

Also, building high-quality backlinks can improve your ranking.

With Adsy, you can source high-quality backlinks from relevant websites. It features hundreds of high-authority websites and blogs you choose from.

Recommended For You: Gain powerful, actionable on-page optimization insights with Surfer SEO to outrank your competitors and dominate the organic competition.

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Frequently Asked Questions on Finding Competitor Keywords With Marketing Miner

What are Seasonal Keywords?

These keywords have higher search volumes during specific seasons or times of the year and are relevant to products, services, and content associated with those seasons.

For example, keywords related to gift-giving, Christmas decorations, and Christmas recipes will likely increase search volume during the Christmas holiday season.

Similarly, keywords related to outdoor activities, travel destinations, and summer clothing will likely be more prevalent in the summer.

It’s essential to regularly review and update your seasonal keyword strategy to stay ahead of the competition and capture the attention of your target audience during notable times of the year.

What to do after you have found your competitors’ keywords?

The next step after finding your competitors’ keywords is using these phrases to improve your SEO strategy.

You can do so by:

  • Analyzing the keywords to identify the relevant ones to your business, including the high volume and low competition ones.
  • Evaluating your content to see if they include the keywords you analyzed
  • Optimizing your website’s metadata and content to include the keywords
  • Creating new content with the Keywords you’ve found
  • Monitoring the results.

What is the difference between broad and long-tail keywords?

Broad keywords are short and general search terms that describe a wide range of topics or products.

These keywords typically consist of one or two words,  have a high search volume, and can also be challenging to rank for since they have high competition.

Long-tail keywords, on the other hand, are longer and more specific search terms that describe a particular topic or niche.

They typically consist of three or more words.

These keywords have a lower search volume than broad ones but are more targeted and have lower competition.

Can Marketing Miner Find Keywords Your Competitors aren’t using?

Yes, Marketing Miner can find keywords your competitors are not using but are still relevant to your industry or niche.

Marketing Miner has powerful keyword research features that collect data from various sources to identify relevant search terms people use to find products or information online.

However, keep in mind that keyword research is a continuous process that requires regular reviews and updates to your keyword strategy to stay ahead of the competition.

What to Look for When Doing Competitor Keyword Research

There are several things to look for when doing competitor keyword research. They include:

  • Keyword relevance
  • High search volume
  • Low competition
  • Keyword seasonality
  • Keyword gaps

How are Keyword Research Reports Useful?

Keyword research reports are useful for businesses and marketers for several reasons:

  • Creating a new website structure
  • Developing or optimizing a content strategy
  • Building PPC campaigns 
  • Website optimization

How to do Keyword Research With Marketing Miner

Marketing Miner is not entirely free, but it does offer a free trial that allows users to test the tool’s features before committing to a paid subscription.

After the trial period ends, users must purchase a subscription to continue using the tool.

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