Looking to boost website traffic for your real estate business? Check out our blog post on real estate traffic growth strategies! Discover expert tips and tactics specifically tailored for USA realtors to improve website visits and increase online visibility.
Having a solid online presence in today’s digital-first world is essential for any business. However, with over 400 million active websites online, it takes time to stand out from the crowd, especially in niches as competitive as real estate.
But we got you covered.
Here, we discussed several real estate traffic growth strategies you can implement to grow your website visits. But first, let’s see what a real estate traffic growth plan is.
What is a Real Estate Traffic Growth Plan?
A real estate traffic growth plan is a marketing strategy developed to boost the number of visitors to a real estate website.
It includes tactics like SEO, email marketing, social media marketing, advertising, and content creation to attract potential buyers or renters.
The primary objective of this plan is to generate more leads, enhance brand recognition, and ultimately increase property sales or leases.
Growing Your Real Estate Website Traffic
Now, let’s see ways you can quickly grow your website traffic.
Conduct Keyword Research With Marketing Miner
Marketing Miner is an invaluable tool for real estate keyword research.
It lets you generate a list of related keywords and vital metrics such as search volume and competition. Also, you can use Marketing Miner’s Competitor Analysis tool to identify keywords your competitors are targeting.
Furthermore, analyze the search volume, competition, and CPC for these keywords to determine whether they are worth targeting on your website.
Finally, remember to use Marketing Miner’s On-page Analysis tool to analyze your website’s content and identify opportunities for optimization.
These tactics enable you to target keywords that drive the most web visits in your niche.
Key Takeaway: Marketing Miners can help you identify all the keywords your prospect uses to find HVAC companies near them.
Create Consistent Valuable Content
Creating consistent and valuable content is an effective, though often neglected, real estate traffic growth strategy for realtors in the United States.
Producing high-quality, engaging, and relevant content establishes your website as an industry thought leader and as a go-to resource for real estate information.
Action these tips to get started:
Define your target audience
Understand your target audience’s demographics, interests, and pain points. It helps you create content that resonates with them and addresses their needs.
Develop a content strategy
A content strategy outlines the topics, formats, and channels you will use to deliver your content. With this, you can create a consistent flow of content that aligns with your goals and resonates with your audience.
Create Engaging Content Formats
Use a mix of content formats such as blog posts, infographics, videos, and podcasts to appeal to different learning styles and preferences.
Key Takeaway: Creating consistent, valuable content relevant to your audience can establish your brand as a thought leader and source of quality HVAC information.
Use Surfer SEO to Optimize Your Content
Low-quality content leads to a high bounce rate, which can drastically reduce how much traffic your real estate website receives. Thankfully, you can use Surfer SEO to improve your content and quickly rank on Google.
We have seen results using this tool, and it’ll help you too. And here is how you can use it.
Conduct a Content Audit
Use Surfer SEO’s Content Editor tool to analyze your existing content and identify areas for improvement. Also, look for opportunities to include additional keywords, optimize metadata, and improve overall readability.
Analyze Your Competitors
Use Surfer SEO’s SERP Analyzer to analyze the search results for your targeted keywords. Identify the top-ranking pages and analyze their content to determine why they rank so well.
Use this information to optimize yours to beat the competition.
Key Takeaway: Use Surfer SEO to build your content strategy and quickly rank your content on Google.
Leverage Paid Advertising
While organic traffic is essential, it can take time to see results.
But with paid advertising, you can quickly increase your real estate website traffic in the United States for some cents.
Determine Your Advertising Budget
Before starting your paid advertising campaign, you must first consider your advertising budget relative to the cost of the ad platform. Be realistic about your budget and set reasonable goals for your advertising campaign.
Choose the Right Ad Platform
There are many different ad platforms, including Google Ads, Facebook Ads, and LinkedIn Ads. Review your potential options and their guidelines before choosing the platform suitable for your advertising goals and target audience.
Target Your Audience
One key benefit of paid advertising is the ability to target specific audiences.
Use demographic, geographic, and interest-based targeting to reach your ideal audience.
Consider creating multiple ad sets with different targeting criteria to test which targeting options work best for your campaign.
Create Compelling Ads
For effectiveness, your ads should be visually appealing and compelling. Use clear and concise messaging to convey the benefits of your services. Lastly, include a strong call-to-action to encourage visitors to visit your website.
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Use Social Media
Social media has over four billion users out of the 8 billion people in the world. It means one in every two persons you see is using at least a social media platform.
These enormous numbers prove that you can massively increase your real estate website traffic just by leveraging social media. It would help if you:
- Choose the right social media platforms
- Create engaging content
- Regularly engage with your audience
- Use social media ads
You can expand your reach by leveraging all the popular social media platforms, such as Facebook, LinkedIn, Twitter, and Instagram. Then create and engage your audience with valuable content they resonate with.
Pro Tip: Use Sendible, a social media management tool, to streamline and automate your social media management like a pro.
Build Quality Backlinks With Adsy
Backlinks are one of Google’s most important ranking factors, and getting quality one is a task.
However, Adsy can help you find high-quality backlinks to boost your search ranking and website’s authority. Register, then use the search function to identify relevant blogs that accept guest posts that fit your business well.
Reach out to them for collaboration. You can either create the blog post or outsource it to them.
Use the platform to build a database of backlinks from different authority websites, and in no time, you’ll notice a significant increase in your website’s traffic.
Key Takeaway: Use Adsy to find quality backlinks.
Try Press Release Campaigns
A well-crafted press release can attract the attention of journalists, bloggers, and other media outlets, resulting in valuable backlinks and increased website traffic.
It’s one of the most straightforward ways to make your real estate agency go viral.
Several real estate brands have seen results from their press release campaigns. And when you are ready, follow three simple steps to grow your web traffic with targeted and widely-distributed press releases:
- Identify newsworthy topics (consider topics like new property listings, market trends, or industry insights).
- Write a compelling press release (your press release should be well-written, informative, and engaging).
- Distribute your press release (use a press releases distribution service that can place your releases on over 500+ high-authority news platforms to reach a wider audience).
Key Takeaway: Use press release services like PR Newswire or Business Wire to gain media coverage and virality.
Email Marketing Can Help
The number of email users will grow to 4.6 billion by 2025, compared to the current 4 billion users, making it one of the most effective channels to grow your website traffic.
Besides this, it can help you build relationships with your audience, nurture leads and drive conversions.
We recommend offering valuable le magnets like a free home buying guide, rent estimator, rental agreement templates, and others to build quality email lists. Segment these lists based on your subscribers’ unique attributes and preferences to send them personalized emails.
Always include a call to action in your emails to encourage email recipients to visit your website.
Key Takeaway: Use email marketing to support your existing traffic acquisition channels.
Website Traffic Growth Strategies: What Next?
Overall, growing website traffic is an ongoing process that requires patience, persistence, and a commitment to evaluate and adjust your strategies continuously.
Incorporating the tactics and tools mentioned in this article can increase your online presence and generate more leads for your real estate business.
But you can take things further using Collect Chat, a tool that helps you create chatbots to interact with your potential real estate clients.
These chatbots can help answer questions, qualify leads, and provide a personalized experience for users. And you’ll generate more leads than you can handle in no time.
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Growing Website Traffic: Frequently Asked Questions
How Do I Track My Website’s Traffic and Performance?
Tracking your website’s traffic and performance is crucial to understanding how your online marketing and real estate traffic growth strategies are performing.
We recommend the following tools to monitor your progress:
- Google search console
- Google Analytics
- Social media analytics
- Customer relationship management tools like Hubspot
However, your monitoring tools will depend on the platforms you use to grow your website traffic.
Can My Real Estate Business Benefit From Press Releases?
Yes, press releases can effectively promote your real estate business and attract new clients.
They help your business by:
- Increasing visibility
- Building reputation
- Enhancing SEO by generating backlinks to your website
- Promoting new developments or properties
- Serving as a cost-effective marketing strategy.
How Do I Get More Real Estate Leads?
You can generate more real estate leads for your business in several ways. They include:
- Build your online presence
- Network and collaborate with other real estate professionals
- Offer valuable content
- Leverage the power of referrals from existing clients
- Partner with local real estate businesses.
Is Google a Good Source of Real Estate Website Traffic?
Yes, Google can be an excellent source of website traffic for your real estate business.
Google is where many people search for real estate properties and services since it’s the most popular search engine in the world.
How Long Does It Take To See Results From SEO and Other Real Estate Traffic Growth Strategies?
The time it takes to see results from real estate traffic growth strategies can vary depending on the specific strategies you are implementing and the competitive landscape of your market.
Generally, it can take weeks to months to see significant increases in website traffic and lead generation from your efforts.