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SEO Audit Tools: Top Website Analysis Software For 2023

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Explore the top SEO audit tools for 2023. Learn some of the website analysis software your competitors use to gain ground in search and stay ahead of the curve.

“Work on your SEO.” 

You might have heard this advice countless times as a small business owner. Well, it’s valid advice. Search engine optimization is crucial to getting noticed in this digital-first world. It puts your business on search result pages, getting you qualified leads.

Google alone records more than 3.5 billion searches per day

That’s insane, right?

Imagine what would happen if your website ranks among the top three results when people search for your services on Google. Data shows you’ll get over 50% of all clicks.

To pull this off, it’s best to know where you currently are. 

It helps you figure out what needs to be done. Thankfully, good SEO analysis software can help. And that’s what this post is all about. Let’s explore the top options you can use to audit your site to optimize it for search engines.

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The Top 10 SEO Analysis Software for 2023

Listed below are the top 10 SEO analysis software for 2023:

1. Marketing Miner

SEO Audit Tools: Top Website Analysis Software For 2023 1

Marketing Miner is an SEO analysis tool with over forty top features. 

Among these features is an SEO audit tool that will comprehensively review your business website.

Besides SEO auditing, you can use the tool for rank tracking, competitor analysis, and link building.

Marketing Miner Key Site Audit Features

  • Status code checker
  • Bulk index checker
  • Broken link checker
  • Keyword cannibalization
  • Search visibility checker
  • Bulk URL analysis

Marketing Miner Pros

  • Helps identify low-performing webpages
  • Uncovers unsecured pages 
  • Finds internal and external broken links
  • Helps avoid keyword stuffing
  • Powerful data-driven search optimization insights
  • Actionable competitive insights

Marketing Miner Cons

  • Slight learning curve
  • Limited free plan

Marketing Miner Pricing

You can use Marketing Miner for free, with 1,000 credits per month, or subscribe to any of the below plans:

  • Miner Plan: $59 per month
  • Machine Plan: $99 per month

Marketing Miner also has a Custom Plan if you want a specific plan to meet your SEO goals.

2. SurferSEO

SEO Audit Tools: Top Website Analysis Software For 2023 2

SurferSEO is an SEO tool for optimizing content to rank on front pages. 

However, the tool is still dependable for site-wide analysis. In Particular, SurferSEO’s audit tool provides in-depth SEO insights to optimize sites and rank highly on search result pages.

SurferSEO Key Site Audit Features

  • Content length analyzer
  • Page speed insights
  • Keyword density analyzer
  • Missing backlinks checker
  • Referring domains checker
  • Meta tags analyzer
  • Content audit

SurferSEO Pros

  • Easy to use
  • Reliable for analyzing content
  • In-depth analysis metrics
  • Suggest relevant internal links
  • Makes ranking on Google’s top pages effortless

SurferSEO Cons

  • No free trial 
  • Relatively expensive pricing

SurferSEO Pricing

With SurferSEO, you have three pricing plans to go with, including:

  • Basic Plan: $59 per month
  • Pro Plan: $119 per month
  • Business Plan: $239 per month
  • Enterprise Plan: custom pricing

You can pay your subscription annually. If you do, you get 17% off.

Other Key Uses: Gain powerful, actionable on-page optimization insights with Surfer SEO to outrank your competitors and dominate the organic competition.

3. SEMrush

SEO Audit Tools: Top Website Analysis Software For 2023 3

SEMrush is an all-in-one online marketing tool.

It integrates SEO analysis, keyword research, and content marketing into a single kit. This tool allows you to check for more than 130 metrics to grade your website. 

Subsequently, it provides recommendations for improving your SEO score.

SEMrush Key Site Audit Features

  • Crawlability checker
  • Core Web Vitals checker
  • International SEO analyzer
  • Internal linking analyzer
  • Site health score
  • Improvement recommendations

SEMrush Pros

  • User-friendly interface 
  • Daily SERP monitoring
  • Allows CSV and XLSX exports
  • 7-day free trial

SEMrush Cons

  • Only covers Google
  • Expensive monthly pricing plans

SEMrush Pricing

You can start using SEMrush with the 7-day free trial. When the trial period elapses, here are the pricing plans to choose from:

  • Pro Plan: $119.95 per month
  • Guru Plan: $229.95 per month
  • Business Plan: $449.95 per month

You save up to 17 percent when you pay yearly.

Other Key Uses: Use SEMrush to learn what your competitors are doing and reverse engineer their strategies to beat them at their game.

4. SEO PowerSuite

SEO Audit Tools: Top Website Analysis Software For 2023 4

SEO PowerSuite is a desktop SEO audit software that lets you analyze your sites on your desktop computer? It’s a one-stop SEO software with four tools: Rank Tracker, Website Auditor, SEO SpyGlass, and LinkAssistant.

While the Website Auditor is mainly the audit tool, you’ll still find all the others helpful.

SEO PowerSuite Website Auditor Key Features

  • Technical and on-page SEO analysis
  • Crawl analyzer
  • Core Web Vitals module
  • Indexation issue checker
  • Sitemap generator
  • Built-in TF-IDF SEO tool

SEO PowerSuite Pros

  • Free version available
  • Check for every website resource
  • Generates site structure visualizations
  • Delivers custom SEO reports

SEO PowerSuite Cons

  • No monthly payment option
  • No available on the web

SEO PowerSuite Pricing

SEO PowerSuite has a free version, but it comes with limitations. The below pricing options are available for the complete package:

  • Pro Plan: $125 per year
  • Enterprise Plan: $299 per year

Other Key Uses: SEO PowerSuite has a built-in link prospecting tool—Link Assistant. Use the tool to find link opportunities to build your domain authority.

5. Moz 

SEO Audit Tools: Top Website Analysis Software For 2023 5

Moz self-describes as an “SEO software for smarter marketing.” 

The tool helps you increase your website’s rankings and online visibility. It’s also big on delivering accurate, actionable site audits for small and large websites.

Moz Key Features

  • In-depth webpage crawler
  • Technical SEO analyzer
  • Backlink analysis
  • Trends and SEO opportunity highlights
  • Fix recommendations
  • MozBar Chrome Extension

Moz Pros

  • 30-day Free trial
  • Works relatively fast
  • Colorful charts for easier understanding
  • Automatic crawling
  • Send alerts for any critical issue

Moz Cons

  • High cost
  • Navigation is a bit complex for new users

Moz Pricing

You can pay monthly or yearly to use Moz for SEO analysis. However, you can save up to 20 percent with a yearly subscription.

The pricing plans include the following:

  • Standard Plan: $99 per month
  • Medium Plan: $179 per month
  • Large Plan: $299 per month
  • Premium Plan: $599 per month

A 30-day free trial is available before you pay.

Other Key Uses:  Moz’s Link Explorer can help you monitor your link-building campaigns and assess the quality of incoming links. Use the tool to streamline your backlink efforts.

6. Ahrefs 

SEO Audit Tools: Top Website Analysis Software For 2023 6

Ahrefs features a relatively simple SEO audit tool. 

Although simple, the tool efficiently identifies on-page and technical SEO issues. It will crawl all pages on your website, no matter the size, and check for over 100 problems affecting its performance on SERPs.

Ahrefs Key Site Audit Features

  • Cloud-based deployment
  • Data explorer
  • Key data chart visualization
  • JavaScript execution for more accurate audits
  • Exclusive mobile website analyzer
  • SEO health score

Ahrefs Pros

  • Checks for 100+ SEO issues
  • Supports scheduled auditing
  • Provides recommendations
  • User-friendly interface

Ahrefs Cons

  • The Lite plan has many limitations
  • No free trial

Ahrefs Pricing

Ahrefs offer four pricing plans, depending on the size of your business. Check them out below:

  • Lite Plan: starts at $99 per month
  • Standard Plan: starts at $199 per month
  • Advanced Plan: starts $399 per month
  • Enterprise Plan: starts $999 per month

Like most other tools, you get a discount if you pay yearly.

Other Key Uses:  Use Ahref to track your keyword performance, spy on the competition, build links and leverage data to optimize your SEO campaigns.

7. SiteAnalyzer

SEO Audit Tools: Top Website Analysis Software For 2023 7

SiteAnalyzer is one of the best options for site audits.

In addition to helping you audit your site for SEO issues, you can use it to optimize your website to rank high on Google. Over four hundred thousand people use the tool. And it’s one of the most affordable on this list.

SiteAnalyzer Key Features

  • Webpage crawler
  • Backlinks analyzer
  • Duplicate content checker
  • On-page SEO analyzer
  • Ranking tracker

SiteAnalyzer Pros

  • Free trial
  • Affordable pricing
  • Uncovers keyword opportunities
  • Supports PDF report exports

SiteAnalyzer Cons

  • The starter plan supports only one website
  • Each audit tool is separate

SiteAnalyzer Pricing

SiteAnalyzer pricing plans include:

  • Starter Plan: $49 per month
  • Pro Plan: $115 per month
  • Agency Plan: $232 per month

The tool offers several cost-saving plans. For instance, you can pay every three months and save 10 percent or pay yearly to save 40 percent.

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Top SEO Audit Tools: What Next?

The above SEO audit tools will help you identify issues stopping your website from ranking on search engines. Some have free versions, but the majority are premium. Nevertheless, the price is worth it for the value you get.

Note that paying for an SEO audit tool won’t automatically shoot you to number one on Google. The next thing to do is to fix the issues the tool highlights. Thankfully, this will be easy since the tool provides solutions and recommendations. 

Furthermore, you must be consistent with your SEO efforts. Only then will you get long-term results.

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SEO Audit Tools: Top Website Analysis Software For 2023 8

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Frequently Asked Questions About SEO Audit Tools

What are SEO audits?

SEO audits are in-depth analyses of a website to know how well it is optimized for search engines. To perform these, you need an SEO audit tool.

The tool will usually check for existing technical and on-page SEO issues during an SEO audit. These issues will range from performance – like loading speed – to tags, links, content quality, and others. Fixing these issues will help a website rank higher on search engine result pages.

What is the best SEO audit tool?

The best SEO audit tool will perform a comprehensive analysis of your website. An analysis that will point out technical SEO issues and how to fix them. Here are some top options to opt for:

  1. Marketing Miner
  2. SurferSEO
  3. SEMrush
  4. SEO PowerSuite
  5. Moz
  6. Ahrefs
  7. SiteAnalyzer

Which free SEO audit tool should I use?

Marketing Miner and SEO PowerSuite are good free SEO audit tools. However, you get the best features when you pay a subscription.

How do I rank my website on Google?

You can rank your website on Google with proper optimization. In other words, all content and features on your website must be Google-friendly, so Google bots can easily crawl and index them.

An excellent way to start making your website Google-friendly is by auditing it to find and fix SEO issues. You can call on tools like Marketing Miner, SurferSEO, and SEMrush.

Is SurferSEO good for website analysis?

Yes, SurferSEO is good for website analysis with its audit tool. The primary reason is that the tool delivers exclusive insights. Insights that will help you better understand your website’s SEO health.

Website analysis with SurferSEO will deliver insights on your page speed, keyword density, missing backlinks, and meta tags structure, to name a few.

How do I use Marketing Miner SEO tool for auditing my site?

SEO auditing with Marketing Miner is straightforward. After you sign up, simply launch the SEO Audit tool and enter your website address. The tool takes no time to scan and analyze your web pages against several SEO factors. When the scan is complete, it lists all detected SEO issues and recommends solutions.


  • Chinasa Ferderick

    Ferderick is a highly skilled marketing expert with a passion for helping small businesses thrive in today's competitive landscape. With his comprehensive knowledge of the industry and expertise in marketing and SEO strategies, he has successfully assisted numerous businesses in achieving their goals.

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