This is a guest post from Amber Johnson from Broadbandsearch.net. Read more about Amber at the end of the post.
Are you a one-man marketing team? Do you feel overwhelmed with all the responsibilities and tasks on your table? Here are 5 essential tools for a one person marketing team you can use right now to stay on top everything that needs your attention while meeting all marketing goals.
Just because your marketing team is just you, it doesn’t mean it can’t be incredibly effective.
Most small businesses and startups are packed full of people who need to wear countless different hats to support the growth of the organization.
As a one-person digital marketing team, you’ll need to figure out how to manage everything from email marketing campaigns to social media.
The good news is that it’s easier than you might think to keep a handle on your promotional methods.
With a few simple tools, you’ll be on your way to success in no time.
Tools For a One Person Marketing Team
Let’s dive in…
MailChimp for Email Marketing
While social media is becoming an increasingly popular way for companies to get in touch with their target audience, that doesn’t mean that email marketing is dead.
In fact, email continues to be a powerful way for businesses to connect with their target audiences. Whether you’re trying to convert traffic into sales, or simply nurture your leads, you need an email marketing strategy.
This applies to B2B businesses too, as 86% of professionals prefer to use email to communicate.
MailChimp is one of the most popular tools on the market today for those in search of a way to automate, simplify, and enhance their email marketing campaigns. MailChimp can simplify the process of connecting with customers and even automates your email schedule for you.
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BuzzSumo for Content Marketing
There are various types of digital marketing that companies can invest in to generate more attention and profit from their target audience.
However, while there are plenty of different options out there, few are more successful than content marketing when it comes to attracting a sustainable audience of loyal customers.
BuzzSumo is a popular tool when it comes to finding that initial inspiration. With BuzzSumo, you can check out what people are talking about in relation to trending topics and keywords in your niche.
You can also use this tool to find potential influencers to contribute to your word of mouth marketing plan.
Google Analytics for SEO
One of the best ways to make sure you’re making the most out of your marketing budget is to track the performance of your campaigns.
When it comes to enhancing your performance with the search engines, what better place to turn than to the most popular search engine of them all – Google.
With Google Analytics, digital marketers have a free and easy-to-use way of managing and tracking their digital campaigns.
Google Analytics might not give you all the in-depth insights you can get from more specialized tools, but it’s a great way to get started when you want to save time and improve performance as a one-person marketing team.
Within seconds, you can get yourself set up with Google Analytics and start tracking where your conversions are coming from, and how valuable your most attractive content might be.
Read this: What is SEO in Marketing?
You can even download PDF reports from Google to show your team, facilitate discussions and planning or even to show potential investors in the future!
Canva for Visual Marketing
While words are an important part of successful digital marketing, they’re not the only thing you need to think about when you’re trying to make your one-person marketing department as successful as possible.
Around 37% of marketers consider image-based marketing to be critical for their business – almost as important as blogging.
If you want to attract the right audience to your website and keep them around for as long as possible when they’re there, then you need some eye-catching visuals.
Unfortunately, finding the right images isn’t easy if you aren’t a professional designer as well as a digital marketer.
The good news is that Canva can help you to create beautiful blog graphics, infographics, posters, social media, and presentations to ensure that your visual content looks professional and supports your messaging.
You can choose from a selection of templates, filters, and effects to get started and develop stunning designs for your website or blog.
Finally, as we mentioned above, it’s important to make sure that you’re keeping track of your marketing campaigns if you don’t want to overspend on your budget.
Properly tracking and testing your campaigns ensures that you’re not spending all your marketing cash on anything that’s not going to deliver an exceptional return on investment.
As a one-person marketing team, you won’t have time to build complicated A/B testing strategies from scratch.
Fortunately, Optimizely can help to eliminate the guesswork from your marketing strategies by allowing you to split test your ideas without any code or technical knowledge.
All you need to do to start using Optimizely and copy and paste a snippet of code into your site.
Ready to get started?
Running effective marketing campaigns with just one person can seem like a huge challenge but there is no need to be daunted. Just remember, it’s not necessarily the size of your team but the marketing tools you use.
Make sure that you consider at least some of these ideas if you are one person or even a small team. Automation and efficiency can really be the keys to ensuring your marketing strategy is a success.
You may also like this: 7 Handy Tools or the Overwhelmed Marketing Manager
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Amber Johnson regularly writes all kinds of digital marketing and online business topics. She enjoys sharing her knowledge and tips or how small businesses can best use technology to help them grow. Amber uses these tools herself and knows just how valuable they are, both in terms of efficiency and impact.