If you’re still on the fence whether to start a YouTube channel for your business or not – here’s why you should create one.
YouTube is the second most popular website on the planet. Just a little behind Google.com
It is in fact, the second most powerful search engine.
And here’s why:
Over 400 hours of videos are uploaded on YouTube every minute.
An average YouTuber spends over 45 minutes watching videos on the platform. With over 5 billion videos watched every single day.
Plus, the platform now attracts steady unique monthly views in excess of 1 billion users.
Now, that’s a heck of eyeballs to ignore for your business.
For the smart business owner, YouTube offers a valuable channel to drive massive traffic to their website.
Build brand awareness and a loyal community. Plus, an option to earn passive income by monetizing their content.
Still not convinced?
Check out these unbelievable reasons to be on YouTube right now promoting your small business.
Why you should set up a YouTube channel for your business
Publish Content in Video Format
If you haven’t noticed yet, video is taking over the web.
Internet users consume more video than any other content format. And if the data is anything to go by, the trend will continue.
78 percent of mobile web traffic is expected to by driven by video content.
In 2018, 73 percent of internet users said they preferred to watch a video than reading text when researching a business.
And out of all the video sharing platforms on the web – YouTube takes the lion share.
68 percent of YouTubers say they often watch a video demo before making a purchasing decision.
We can go on and on to list other statistics that backed the trend that the modern consumer prefers video content.
As a smart business owner, you want to be where your customers are. And right now, they are on YouTube watching your competitors videos.
Also, when you publish your video on YouTube, you have an option to share it on other social media platforms and to even embed it on your website.
Thereby, ensuring that regardless of where any of your ideal customers is you’re reaching out to them with the content format they love.
Tap into an Insane Massive Audience
By 2021, it is estimated that 82 percent of the worldwide web traffic will come from video.
Currently, one-third of the internet users which is well over 1 billion people use YouTube.
So, imagine if you can tap into just a tiny fraction of this audience. Imagine the millions of eyeballs that will see your content.
You’ll be able to build significant visibility for your business.
And to think that you can grow your brand for cheap using YouTube video is unbelievable.
Here’s the thing: you don’t need to shot expensive videos or hire video creators that will cost an arm and leg.
Use your smartphone record behind the scene of your business processes. Do a product demo, and or shot monologues where you explain how your services/products work.
Download free video editing app – search Google play store and Apple store.
Edit the video you created. And upload to your business Youtube channel.
But, of course, you’ll need to optimize the video to increase the odds of getting more views. Here’s a detailed tutorial on how to optimize your video on YouTube.
Showcase what your products can do
Remember that stats that talked about how customers love watching a video before making a purchase?
Now, you can make it work for you. How?
Shot demo videos that walks a buyer through how to use your products.
Let me see, first hand as you use the product to accomplish a task or solve a problem.
You see, there’s nothing better than showing someone how something – in this case your products – works. Instead of telling them or asking them to read about it. Show them how it works.
Product demo is a powerful branding and marketing strategy you can leverage to grow your presence on YouTube.
Another type of video you can do is physically answering your customers’ frequently asked questions.
Here’s how this one works – remember, all those text-based FAQs on your site?
Now, take them one after the other and answer them while shooting a video of yourself doing so.
Answering all the FAQs through video content is a strategic way to nurture a thriving community for your business while at the same time putting a face on those behind your brand.
Build authority in your niche
Publishing how-to videos is a great way to position yourself as an expert.
And YouTubers love videos that show them how to do new things.
A recent report from thinkwithgoogle.com shows that 70 percent of millennial YouTubers watch video on the platform to learn about how to do something or learn something new about their interests.
The good part is, the video doesn’t have to be something fanciful. A how-to about anything in your industry will do just fine.
For instance, if you’re a digital marketing agency, you could shot a video tutorial about how to set up an AdWords account.
Or you can publish a video about how to prepare a particular meal if you’re a chef.
Thing is, there are tons of different ideas you can teach with your video.
Create another income stream for passive income
YouTube offers popular content creators opportunity to earn some income from their efforts.
Last year alone, Daniel Middleton popularly known as DanTDM made over $16.5 m becoming the highest earning YouTuber.
Ryan Toysreview is the youngest YouTuber and earns about $7 million per year reviewing toys on the platform.
The number of YouTube users earning six figures per year increased by more than 40 percent since 2017.
What all these stats show is that YouTube is a viable platform to generate passive income for your business.
Once you’re done with the initial work of creating and editing your video, publish it and let the views start rolling in – you can monetize it.
Another channel to get feedback
You want to be where the discussions are taking place. You want to listen to your customers.
YouTube offers you another channel to keep a tab on the pulse of the market and to listen in on what your customers are saying.
And considering that not all your customers might want to contact you through email, or chat or phone – creating a YouTube channel for your business ensures you’re able to reach them on the platform they like to hang out.
Now, not only does your brand seem to be everywhere that matters; your customers will come to associate your brand with responsiveness – since hopefully, you’ll be on hand to answer all their questions.
Sow the seed for viral word-of-mouth marketing
Your YouTube channel could be the missing link to finally going viral.
Word of mouth is like the holy grail of marketing where people talk about your business and or products for free.
Granted, you cannot know beforehand which content will catch on. But, once it does, you’ll be on your way to get massive visibility for your brand.
However, the first step is to set up a YouTube channel for your business.
Final thoughts: Why you need a YouTube Channel for your Business…
Creating a YouTube channel for your business is the first step. The second step is to consistently produce quality content to either entertain, inform, or educate your audience.
Be creative, experiment to find what your viewers love and give them more of such content.
Also, be sure to develop a content plan – as much as you can plan out the content ahead say – 3 months.
In the plan, remember to include a schedule for publishing on the channel and stick to it – the key to winning in this YouTube game is consistence.
Finally, optimise each video for a particular keyword. When done right, it makes it a lot easier for others to find your content on the platform.