Here are the 4 best Black Friday deals you don’t want to miss
Black Friday started as a somewhat controversial holiday celebrated on the day after Thanksgiving in the United States. The day is widely considered and accepted as the official beginning of the holiday shopping season.
The name, Black Friday, was coined as a result of the commotion which arose on the day after Thanksgiving, as holiday shoppers went into their yearly shopping frenzy. Pedestrian and vehicular traffic often overflowed, causing rowdiness and even accidents.
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Years after the christening of the day, retailers and shoppers began to see it as something more than a day of National frenzy. Stores began to take advantage of the surge of holiday shoppers; offering discounts and advertising the lowest prices in a bid to lure more customers.
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Thus, Black Friday was born. Today, it is not unusual to see retailers advertising as high as a 50% price slash on products, and shoppers are more than ready to take full advantage of it. The awareness in anticipation of the day starts way earlier in the year; perhaps as early as September.
Although it began in the United States and then spread to the more developed countries, the tradition of Black Friday slowly but surely spread its wings to third world countries. Now, even Nigerian stores are known to advertise their own massive Black Friday deals, borrowing a page from the Americans’ textbook.
Retailers in Nigeria have to keep up with the trends of the world, and it was only a matter of time before the Black Friday mania landed on the country’s shores. The efforts to introduce Black Friday to Nigerian shoppers have been in the works since the turn of the century.
Nonetheless, it was an e-Commerce platform that took the first bold steps and opened the gates of Black Friday awareness in Nigeria. In November 2013, the e-Commerce platform, Jumia, introduced Black Friday sales as a shopping festival.
Soon after the introduction, other stores and e-Commerce platforms tried to follow suit with similar sales events, but none ever came entirely up to Jumia Black Friday standard.
The difference between the United States’ Black Friday and Nigeria’s Black Friday is simple. While it began with physical stores in the United States, it gained its credibility in Nigeria through online retail stores.
The Nigerian version of Black Friday is one where online stores advertise their best discounts in a bid to lure more customers to visit their site.
Recently though, physical stores have begun taking advantage of the increase in sales Black Friday presents. Statistics have shown that most e-Commerce platforms experience their best deals at this time. They offer their products at the most jaw-dropping prices, and sometimes even throw in other incentives.
Jumia, one of the biggest online stores in Africa, for example, dedicate an entire day to be free from shipping fees. All these are in a bid to make the most massive possible sales.
Even with the growing popularity of Black Friday in Nigeria, it is yet to be declared a public holiday. To give shoppers enough time to get through their shopping lists, most e-Commerce stores do not limit their Black Friday sales to one day.
It is sometimes made into something of a festival, with exciting new deals each day. For example, the Jumia Black Friday sales regularly feature Treasure Hunt deals on a weekly or daily basis, Spin the Wheel promos, and giveaways.
Best Black Friday Deals…
…Shoppers benefit, of course, from the discounted prices Black Friday sales offer but, don’t count out the gains that entrepreneurs make in this period. Vendors must be at their most competitive at this time, staking their best prices, bearing in mind that rival vendors are doing the same.
The aim here is to have the best prices and sell the highest number of goods. A competitive price would earn them a slot on the first page of the product lineup. Also, the products could earn a lucky spot on the e-Commerce platform’s newsletters and campaigns.
As a guide to making the most out of 2019’s best Black Friday deals in Nigeria, here is a guide to some of the best deals you can anticipate.
Jumia Black Friday Sales
Every year, since 2013, Jumia has been wowing shoppers with their massive discounts.
The online store was the first to introduce the Black Friday frenzy to the Nigerian retail market.
You can easily take advantage of the e-commerce platform’s sales by visiting their website or downloading their mobile app on Google Play or Apple Store.
Jumia Black Friday sales 2019 is scheduled to hold from November 2nd till November 30th. Every Friday between these days will feature up to 80% discounts on a host of products. Other exciting deals include,
- Flash sales
- Treasure hunts
- Voucher giveaways
- App Show and Win
Konga Yakata Sales
In a bid to keep up with the high standards set by rival platform, Jumia, Konga created its Yakata sales.
No official date has been set for Konga Black Friday, but one can assume it would be some time in November.
Some Konga deals to look out for include mouth-watering electronics price slashes, kitchen appliances, fashion and much more.
- 20% discount on electronics
- 70% discount on automotive gadgets
- 20% discount on laptops, phones and tablets
Slot is arguably Nigeria’s largest electronics retail outlet.
With gadgets being at the top of nearly every body’s wishlist, it only fits that Nigeria’s go-to gadget store has a Black Friday sale.
There is no set date yet for Slot 2019 Black Friday sales. Shoppers can, however, expect to get the best deals on phones and gadgets.
Shoprite has quickly taken over from most small supermarkets in Nigeria.
In a bid to give back to a country that accepted the supermarket chain with open arms, Shoprite participates in the yearly Black Friday discount extravaganza.
Be sure to look out for advertisements the Shoprite closest to you puts up and snag the best deals.
Some of the stores on this list are strictly online stores while some are physical stores you could walk into.
If you have been previously missing out on Black Friday deals, 2019 is your year to get the best bargains.