Home Black Friday When is Jumia Black Friday 2020? +How to Prepare for the Biggest Sales Rush

When is Jumia Black Friday 2020? +How to Prepare for the Biggest Sales Rush

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You asked, when is Jumia Black Friday 2020? And we answered.

Jumia launched their Black Friday sales in 2016, and since then it has been successful sales after successful transactions.

Black Friday is the formal name given to the sales day after the Thanksgiving holiday in the United States. It progressed from a free day of shopping to an accepted holiday. And today, it is observed almost worldwide.

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RELATED: What is Black Friday?

Today, Nigerians take a full part in the Black Friday mania. Stores like Jumia Nigeria present shoppers with the opportunity to get the best discounts during holiday shopping.

Initially, there was little to no publicity on the holiday shopping day, but over the years, it has gained a massive following. Surveys have shown that at least 80% of Nigerians are aware of or have participated in the Black Friday sales.

Jumia is an E-commerce platform established in 2012 and has broken down barriers in the online shopping experience in Africa. The e-commerce store was the forerunner in Black Friday campaigns.

The Black Friday sales feature amazing deals and discounts on fashion, kitchen appliances, home, electronics, TV sets, toys, laptops, smartphones and more. Imagine a smartphone that would generally go for 50,000 naira sold at half the price (25,000).

RELATED: Black Friday 2020 Best Deals

Jumia’s first-ever Black Friday sales in Nigeria was named Black Friday Fest. It featured jaw-dropping deals that had customers saving up from January to meet up with the 2017 sales.

So to the question, When is Jumia Black Friday 2020?

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Jumia Black Friday is scheduled to hold this year from November 6th to 27th. It is Black Friday every Friday between these days. That is, the significant deals fall on Friday 6th, Friday 13th, Friday 20th, and Friday 27th.

Now that’s out of the way, here’s a bit of history

Jumia 2016 Sales

The first Jumia Black Friday Sales kicked off at midnight on November 15th and lasted till November 25th, 2016.

Within minutes, all of the big deals were 8sold out. The sales lasted for a whole 12 days, and each night at midnight, new deals and discounts were unlocked.

Jumia 2017 Sales

In 2017, Jumia took their Black Friday sales to a whole new level. The sales went on for 30 days. Still, the shopping platform scheduled the main day for shopping, which was on November 24th, 2017.

Deals up for grabs included an iPhone 7 32GB at the discounted price of 179,990, Samsung Galaxy S8 at 204,990 Naira, and the Leagoo KIICAA Power at 19,900 Naira.

There were also fastest fingers deals which require shoppers to be on their toes, waiting for the sales to drop.

Jumia Black Friday 2018

In 2018, Jumia organised a sixth-anniversary sale and put up many discounts customers benefited. Shoppers that were not able to benefit from the sales were able to take advantage of the Black Friday

2018 Jumia Black Friday sales had a little of everything for shoppers.

Some of the best deals that were up for grabs included 100 Liters Chest Freezer for 62,630 Naira instead of 85,000; the NEXUS 4-Burner Gas Cooker for 35,000 Naira instead of 50,500 Naira.

What to Expect on Jumia Black Friday 2020

When is Jumia Black Friday 2019 - smart entrepreneur blog

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The shopping platform promises to bring shoppers the best selection of items and products at incredible prices.

This year’s Black Friday Festival has more than just discounts for customers. Shoppers stand a chance to participate in and win exciting prizes. There are shopping vouchers to be won, daily and weekly treasure hunts, and flash sales.

Flash sales are events where a selected number of items are put up for sale at discounted rates.

For example, if the Samsung Galaxy S8 goes for 110,000 Naira regularly, it could be up for sale at 70,000 Naira, and only 20 items would be available for purchase. Here, shoppers must be quick on their mobiles.

Similarly, treasure hunt deals are another fun event to look out for. Jumia has discovered a fun way to occupy their customers and also give them discounted goods.

The items are hidden at strategic locations on the site. Customers are then given clues on how and where to find them. A laptop could be hidden in the Home Appliances category.

With treasure hunts, there is usually just one item available, and it would be at a whopping 90% discount. Where else can you beat that?

Preparing for Jumia Black Friday 2020

Above are some of the best deals that Jumia presents its customers with every Black Friday season.

Now, you might be wondering how you can get the very best of these deals. These three pointers should help you.


Some of the promos that the e-commerce platform runs are restricted solely to app users.

For example, some treasure hunt sales are not eligible for shoppers who are making their purchases from the store’s website.

You don’t want to look forward to an event for so long and then miss out on all the cool surprises, do you?

You can easily download the Jumia app from Google Playstore or the Apple store.


Jumia presents shoppers with the opportunity to join their mailing list.

As a matter of fact, upon entering the site, one of the first things visitors will see is an ad to become a part of their newsletter mailing list.

All you have to do is put in your email address, and Jumia will mail you all the newest, hottest deals.


Every store has a social media account, and Jumia is not left behind.

The online store has active social media accounts on Twitter, Facebook and Instagram. They also have customer care accounts which handle issues user’s issues.

The social media accounts are not just for advertising the store’s products. Followers often get first information on the newest deals dropping.

Also, they are known to host regular giveaways, where followers win gifts. Other things up for grabs are vouchers, and even tickets to Jumia events.

Jumia Black Friday events are always a fun time to buy the items you have had your eye on yearlong. Why not save up from now and get yourself something to feel good about?

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