If you’re just getting started with online marketing and wondering about the types of digital marketing to use – this piece provides a detailed overview of all the techniques you can deploy.
Digital marketing is the process of using digital channels to promote or market products and services to consumers and businesses.
The key objective is to build brand awareness, drive traffic, and generate leads or customers.
Types of Digital Marketing
Digital marketing is a constantly evolving industry, with new technologies and strategies constantly being developed. As such, it can be difficult to keep up with the latest trends and best practices. However, by understanding the basics of digital marketing, you can stay ahead of the curve and make sure your marketing campaigns are effective.
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Some of the most important aspects of digital marketing include:
Paid Search Advertising
Paid search advertising, also known as pay-per-click (PPC) advertising, is a form of digital marketing in which advertisers display ads on search engine results pages (SERPs).
Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity to show an ad for their product or service whenever a user enters those keywords into the search engine.
Some of the most popular paid search platforms include Google AdWords and Microsoft Advertising (formerly known as Bing Ads).
Search Engine Optimization
Search engine optimization (SEO) is the process of optimizing a website for Google’s search algorithm so that it ranks higher in search results for certain keywords. SEO involves optimizing website content, structure, and on-page elements like titles, metatags, and anchor text, as well as off-page SEO factors like link building and social media engagement.
SEO is known as the best long-term digital marketing strategy, as it can take months or even years to see the results of your efforts. However, it is worth the patience and effort, as SEO can drive a significant amount of traffic to your website.
Some of the most popular SEO tools include:
- Google Search Console
- Moz
- Ahrefs
- Semrush
A more detailed reading: What Exactly Is SEO In Digital Marketing
Content Marketing
Content marketing is the process of creating and distributing content that is relevant to your target audience with the goal of attracting and retaining customers. Content marketing can take many forms, including blog posts, ebooks, infographics, and whitepapers.
It is said that content is king, and this is especially true in the world of digital marketing. By creating high-quality, informative, and engaging content, you can attract and retain customers, as well as drive traffic to your website.
Social Media Marketing
Social media marketing is the process of using social media platforms to promote and sell products or services. Social media marketing can be used to generate leads, build brand awareness, or increase sales.
It’s an important part of digital marketing because it allows businesses to connect with their customers and create a community around their brand. Additionally, social media marketing can be used to drive traffic to a company’s website.
Some of the most popular social media platforms for marketing include:
Read: How Business Owners Like Yourself Used LinkedIn To Generate Leads
Additional Reading: Top 5 Social Media Networks For small Businesses In 2022
Email Marketing
Email marketing is the process of sending emails to potential and current customers with the goal of promoting a product or service. Email marketing can be used to build relationships, generate leads, or increase sales.
Some of the most popular email marketing platforms include:
- MailChimp
- Constant Contact
- AWeber
- GetResponse
Must Read: Effective Holiday Email Marketing Tricks To Boost Sales
Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business rewards an affiliate for each new customer that they refer. Affiliate marketing can be used to generate leads, build brand awareness, or increase sales.
Amazon Associates is one of the most popular affiliate programs. Some of the other popular affiliate networks include:
- Commission Junction
- ShareASale
- ClickBank
Display Advertising
Display advertising is a form of digital marketing in which advertisers display ads on websites, apps, or other online platforms. Display advertising can be used to generate leads, build brand awareness, or increase sales.
With display advertising, businesses can target their ads to specific demographics, interests, and even locations. Some of the most popular display advertising platforms include:
- Google Display Network
- Yahoo! Advertising
- Microsoft Advertising
- AOL Advertising
Native Advertising
Native advertising is a form of digital marketing in which advertisers display ads that are relevant to the content of the website, app, or other online platforms where they are shown. Native advertising can be used to generate leads, build brand awareness, or increase sales.
It’s important to differentiate native advertising from other forms of digital marketing, such as banner ads because native advertising is designed to blend in with the surrounding content. This makes it less intrusive and more effective at capturing the attention of users.
Some of the most popular native advertising platforms include:
- Outbrain
- Taboola
- Yahoo! Gemini
- Sharethrough
Influencer Marketing
Influencer marketing is a type of digital marketing in which businesses collaborate with social media influencers to promote their products or services. Influencer marketing can be used to generate leads, build brand awareness, or increase sales.
It’s important to note that not all social media influencers are created equal. The most effective influencers are those with a large following that is relevant to your business.
Some of the most popular influencer marketing platforms include:
- BuzzSumo
- Klear
- Upfluence
- Traackr
Data-Driven Marketing
Data-driven marketing is a type of digital marketing that uses data to inform marketing decisions. Data-driven marketing can be used to generate leads, build brand awareness, or increase sales.
It’s more of a strategy than a trend, but data-driven marketing is becoming increasingly popular as businesses strive to get the most out of their marketing efforts.
Some of the most popular data-driven marketing platforms include:
- Google Analytics
- Adobe Analytics
- Tableau
- SAS
Final Word
Digital marketing is an essential part of any business today. If you’re not using digital marketing to reach your target audience, you’re missing out on a huge opportunity.
There are many different types of digital marketing, and each has its own advantages and disadvantages. The best way to figure out which digital marketing channels are right for your business is to experiment and see what works best.
