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Looking to boost your real estate marketing strategy? Discover the top 40 real estate marketing tools that can revolutionize your business. 

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Real estate marketing is one of the hardest things to do online.

But with the right tools, it becomes easier. And our research found that social, CRM tools, and local multiple listing services (MLS) were the top three tech tools that helped real estate agents generate quality leads within the last 12 months.

However, they are not the only tools you need to grow your realty services.

You also need tools for:

• Task and project management
• Video production
• SEO
• Lead generation and sales conversion
• And more.

In this blog post, we’ll cover each of these categories and introduce you to some of the best tools available for your real estate success.

So, let’s begin.

Task and Project Management Tools

1. Trello

If you’re a real estate business looking for a simple, visual, and collaborative project management tool, Trello is a great option. This nifty tool will save you time by managing your listings, leads, clients, transactions, marketing campaigns, and more. 

Key Features

• Cards for representing tasks
• Collaboration features for team
• Automation features
• Power-ups

Pricing

• Free: Trello offers a free plan for up to 10 boards per team. 
• Standard: $5 per month
• Premium: $10 per month
• Enterprise: $17.5 per month

2. ClickUp

If you want to take things up a notch and manage all your work in one place–without switching between different apps and platforms–you need to check out ClickUp. 

You can also create different spaces for different teams or projects, view your task, and add subtasks, dependencies, priorities, statuses, and other features to each task.

Key Features

• Customizable views and dashboards
• Powerful automation
• Integrations with other apps

Pricing

• Free: ClickUp offers a free plan with limited features.
• Unlimited: $5 per month
• Business: $12 per month
• Business Plus: $19 per month
• Enterprise: Fully customizable plan for dynamic teams

3. Asana

Asana brings convenience to accessing projects from any location, making it an ideal choice for remote teams. It integrates with over 100 apps like Gmail, Google Calendar, Google Drive, Dropbox, Slack, Zapier, and more.

Key Features

• Project organization
• Custom fields and rules
• Collaboration for team members

Pricing

• Basic: Free for small teams of up to 15. 
• Premium: $10.99 per month billed annually
• Business: $24.99 per month billed annually

4. Monday.com

Monday.com excels in the way that it manages tasks in a visually appealing manner. 

With its colorful boards, customizable columns, and interactive features, the software makes it easy to stay organized and on track. Monday integrates with over 40 other apps, making it easy to connect and work with your existing tools.

Key Features

• Automation feature
• Integrations with over 40 apps

Pricing

• Free: For up to 2 users
• Basic: $8 per month
• Standard: $10 per month
• Pro: $16
• Enterprise: Customizable plan for any need

5. Evernote

Do you want effortless team collaboration? 

Then you have to try Evernote’s seamless note-sharing functionality for real-time work synergy. You can also add images, audio, video, PDFs, and other attachments to your notes–and access them from any device.

Key Features

• Notes organization
• Team collaboration 
• Sync your notes across devices

Pricing

• Free: Evernote offers a free plan for up to 2 devices
• Premium: $7.99 per month.

Video Production Tools

6. Vimeo

Vimeo is a platform that lets you upload, host, share, and stream your videos online. You can use it to showcase your listings, testimonials, market updates, tips, and more. It also lets you customize your videos with logos, colors, fonts, thumbnails, and other elements.

Key Features

• Track views and engagement
• Create and manage channels
• Monetize your videos

Pricing

• Free: Vimeo offers a free plan for up to 500 MB of storage per week
• Starter: $12 per month
• Standard: $20 per month
• Advanced: $65 per month
• Enterprise: Customized plan

7. Contentreel.io

Contentreel.io helps you create engaging videos from your blog posts or articles. You can use it to repurpose your existing content into video format and share it on your social media.

Key Features

• Create videos from templates or scratch
• Add text, images, and music to your videos
• Publish your videos to social media or website

Pricing

• Free: Contentreel.io offers a free plan for up to 3 videos per month.
• Premium: $27 per month (limited-time offer!) 

8. Adobe Premiere Pro

Adobe Premiere Pro is a professional video editing software that lets you create stunning videos for your listings and social media platforms. You can use it to import footage from various sources, trim, cut, splice, merge, and arrange clips on a timeline.

Key Features

• Videos editing
• Import and export files from a variety of formats
• Team collaboration 
• Projects sync across devices

Pricing

Adobe Premiere Pro is available as a standalone app for $20.99 per month or as part of the Adobe Creative Cloud suite for $52.99 per month.

9. Lumen5

Lumen5 is a tool that helps you create engaging videos from your blog posts or articles. Like Contentreel, it helps repurpose your existing content into video format and share it on your social media platforms or website.

Key Features

• Branded videos templates
• Visual and audio elements for video creation
• Social media embedding 

Pricing

• Free: Lumen5 offers a free plan for up to 5 videos per month
• Basic: $19 per month
• Started: $59 per month
• Professional: $149 per month

10. Teleprompter Pro

Teleprompter Pro is a tool that helps you record professional videos with ease. You can create scripts, adjust the speed, font, color, and size of the text, and read it while recording your video. 

Key Features

• Displays your script on your device’s screen
• Follow your script with the tap of a button
• Adjust the speed and font size of your script
• Record your videos with the app’s built-in camera

Pricing

• Free: Free trial for 7 days. 
• Premium: $20 per month 

SEO Tools

11. SEMrush

We use SEMrush for keyword research, content analysis, site audit, backlink analysis, rank tracking, and more. It’s a versatile tool that even lets you spy on your competitor’s SEO strategies, find their best keywords, and more, so you can improve your SEO game.

Key Features

• Track your website’s rankings in search engines
• Analyze your competitors’ websites
• Find new keywords to target
• Create and optimize your website’s content

Pricing

• Free: 10 free requests per day and limited features.
• Pro: $119.95 per month
• Guru: $229.95 per month
• Business: $449.95 per month 

12. Rank Math

Rank Math is great for content and on-page optimization. The WordPress plugin also does great for local SEO and adding schema to your website. Furthermore, it lets you integrate your website with Google Analytics and Google Search Console to track your SEO performance and traffic.

Key Features

• Optimize your website’s content for search engines
• Track your website’s rankings in search engines
• Find new keywords to target
• Create and optimize your website’s content

Pricing

Rank Math offers a free plan. However, you can subscribe to a paid plan to maximize the tool.

• Pro: $59 per year
• Business: $199 per year
• Agency: $499 per year

13. Marketing Miner

Marketing Miner helps you mine data for SEO purposes. The tool allows you to leverage big data for keyword research, content analysis, competitor analysis, backlink analysis, and more. You can also use it to monitor your ranking performance and get alerts on any changes.

Key Features

• Competitor analysis
• Keyword research
• Content analysis

Pricing

• Free: Marketing Miner offers a free plan for up to 1,000 credits per month
• Miner: $29 per month
• Digger: $59 per month
• Machine: $99 per month
• Custom Plan: $13/1,000 credits per month 

14. Surfer SEO

Surfer SEO allows you to create search optimized content. It provides you with actionable tips to outrank and dominate the competition. Also, the tool helps you generate content ideas and headlines for your blog or social media platforms.

Key Features

• Keyword discovery tool
• Content optimization for SEO for improvement
• Ranking tracking

Pricing

• Lite: $29 per month
• Essential: $89 per month 
• Advanced: $179 per month
• Max: $299 per month

Recommended For You: Gain powerful, actionable on-page optimization insights with Surfer SEO to outrank your competitors and dominate the organic competition.

15. SE Ranking

SE Ranking is an all-in-one SEO tool. It helps you to conduct keyword research, site audit, backlink analysis, rank tracking, and more. You can also use it to spy on your competitors’ SEO strategies and replicate them on your website.

Key Features

• Website performance tracking tool
• SEO issue detection
• SEO improvement recommendations

Pricing

• Free: SE Ranking offers a free trial for 14 days. 
• Premium: $31 per month for 250 keywords.

16. Adsy

Adsy is our favorite tool for building quality backlinks, which are essential for boosting search ranking, domain authority, and credibility. They are also important traffic sources. The platform connects you to relevant, high-quality websites that accept guest posts. 

Key Features

• Google Ads campaign creation
• Keyword targeting
• Campaign performance tracking

Pricing

Adsy offers a pay-as-you-go model, so you pay only for the links you order. The price depends on the quality and niche of the website you choose.

Need to outrank competitors? Get hundreds of quality backlinks to boost domain authority, generate referral traffic, and get ahead of the competition.

Lead Generation & Sales Conversion Tools

17. OptinMonster

OptinMonster is excellent for creating and displaying eye-catching pop-ups, banners, slide-ins, floating bars, and other types of opt-in forms on your website. It seamlessly integrates with over 30 email marketing services like Mailchimp to make communication easy.

Key Features

• Popup creation
• Form optimization
• Form conversion tracking

Pricing

• Free: OptinMonster offers a free plan for up to 3 sites. 
• Plus: $19 per month
• Pro: $29 per month
• Growth: $49 per month 

18. TrustIndex

Trustindex is excellent for social proof marketing. First, it helps you to get more reviews by providing a convenient review invitation system. Secondly, it enables the seamless sharing of reviews from various platforms on your WordPress website. 

Key Features

• Website trustworthiness score
• Areas for improvement
• Trustworthiness tracking

Pricing

• Free: TrustIndex offers a free plan for up to 10 widgets.
• Single: $65 per year
• Pro: $125 per year
• Ultimate: $349 per month 

19. Collect.Chat

Collect.Chat is a no-code, human-friendly chatbot builder. 

Embed the chatbot on the appropriate web pages to interact with your visitors, ask them questions, collect their information, qualify them as leads, and send them to your CRM or email list. It’s our favorite for generating leads. You can learn how we use it here.

Key Features

• Real-time chat
• Visitor activity tracking
• Lead generation

Pricing

• Free: Collect.Chat offers a free plan for up to 50 responses per month. 
• Lite: $24 per month
• Standard: $49 per month
• Plus: $99 per month 

Need More Sales Leads? Discover how to convert your website traffic into qualified leads and paying customers in minutes with Collect Chat.

20. Hotjar

Hotjar is a tool that helps you understand how your visitors interact with your website. You can use it to record your visitors’ behavior, track heatmaps, analyze conversion funnels, conduct surveys, collect feedback, and more.

Key Features

• User behavior insights
• Areas for improvement
• User behavior tracking

Pricing

• Free: Hotjar offers a free forever plan with up to 2,000 pageviews per day.
• Plus: $32 per month
• Business: $80 per month
• Scale: $171 per month 

21. Outgrow

Outgrow is a tool that helps you to provide value and education to your visitors, generate more leads, and increase conversions. You can create interactive content for your website, such as quizzes, calculators, polls, assessments, and recommendations.

Key Features

• Interactive content creation
• Engagement tracking
• Results analysis

Pricing

• Free: Outgrow offers a free plan for up to 1,000 leads per month.
• Freelancer: $14 per month
• Freelancer pro: $25 per month 
• Essential: $95 per month 

22. Yelp

With Yelp, you can showcase your expertise, credibility, and reputation to potential clients who are searching for local real estate agents. It also helps you generate and manage your reviews, track your online reputation, and get leads and referrals.

Key Features

• Online profile creation
• Review management
• Online reputation tracking

Pricing 

Yelp is free. However, you can leverage the built-in ad platform to promote your business.

23. Interact Quiz Maker

Interact is a user-friendly online quiz maker designed to assist you in generating more leads. This tool enables you to create quizzes that effectively capture critical information from quiz takers upon completion. 

Key Features

• Feedback collection
• Feedback analysis
• Feedback tracking

Pricing

• Free: Try Interact offers a free plan for up to 50 leads per month.
• Lite: $27 per month 
• Growth: $53 per month
• Pro: $125 per month 

Referral Marketing Tool

24. Referral Rock

Referral Rock lets you create and manage referral programs for your real estate business. You can use it to generate more referrals from your happy clients or network and turn them into loyal advocates for your business.

Key Features

• Referral program creation
• Referral tracking

Pricing

• Starter: $200 per month
• Growth: $400 per month
• Established Business: $800 per month 

25. Loyalzoo

Loyalzoo lets you create and run loyalty programs for your real estate business. You can use it to reward your clients or network for repeat business, referrals, and reviews. The tool promises to increase your revenue by up to 14 percent.

Key Features

• Customer loyalty program creation
• Customer activity tracking
• Rewards issuance

Pricing

• Free: Loyalzoo offers a free plan for up to 25 customers. 
• Digital Loyalty: $47 per month
• Digital Loyalty + SMS: $77 per month

Need to Get More From Your Existing Customers? Learn how we use Loyalzoo to improve our customer retention rates, get more referrals and build a loyal customer base.

Social Media Management Tools

26. Sendible

Sendible helps real estate professionals manage their social media accounts from one dashboard. You can use it to schedule posts, create content, curate content, respond to comments and messages, and measure results across various social media platforms.

Key Features

• Social media management
• Scheduling
• Engagement tracking

Pricing

• Creator: $29 per month
• Traction: $89 per month
• White Label (Discounted 40%): $240 per month
• White Label (Discounted 25% & with more features): $563 per month 

27. Hootsuite

Hootsuite is another popular social media management tool. You can use it to schedule posts, create content, curate content, respond to comments and messages, and measure results across various social media platforms.

Key Features

• Social media tracking
• Scheduling
• Social engagement tracking

Pricing

• Free: Hootsuite offers a free plan for up to 3 social accounts. 
• Professional: $99 per month
• Team: $249 per month
• Business: $739 per month

28. Buffer

You can plan, schedule posts and create content for all your social media accounts with Buffer. 

It also lets you analyze your post performance and engagement and get recommendations on how to improve them. Additionally, you can use it to build landing pages and leverage AI to grow your realty business on social media.

Key Features

• Social media scheduling
• Engagement tracking
• Content curation
• Landing page builder
• AI assistant

Pricing

• Free: Buffer offers a free plan for up to 3 social accounts
• Essentials: $6 per month 
• Team: $12 per month
• Agency: $120 per month

29. Tailwind

Tailwind is a social media scheduling tool for Pinterest and Instagram. 

Although it may not have all the fancy features of other platforms, it offers valuable functionalities. With this tool, you can schedule pins and posts, create and curate content, discover trends, monitor engagement, and measure results.

Key Features

• Social media scheduling
• Hashtag research
• Engagement tracking

Pricing

• Free: Tailwind offers a free forever account with basic features.
• Pro: $12.99 per month
• Advanced: $19.99 per month
• Max: $39.99 per month

30. PorchLyte

PorchLyte can help power your real estate content creation and sharing for social media platforms. Use it to access ready-made social media posts, lead magnets, video scripts, blog posts, and training to scale your social media presence.

Key Features

• Home services marketing
• Online listings management
• Lead generation

Pricing

• 2 users: $84 per month
• 3 users: $126 per month
• 4 users: $164 per month
• 5 users: $205 per month

31. Coffee & Contracts

Coffee & Contracts helps you create and share engaging social media content. Use it to access ready-made social media captions, graphics, stories, reels, hashtags, and more.

Key Features

• Contract management
• Document storage
• Collaboration

Pricing

• Free: Coffee & Contracts offers a free trial for 14 days
• Agent: $54 per month

Graphic Design Tools

32. Canva

Canva is perfect for creating professional-looking graphics without any design skills or experience. Choose from thousands of templates, styles, fonts, and images to customize your designs.

Key Features

• Graphic design tool
• Image editing
• Huge template library

Pricing

• Free: Canva offers a free plan for up to 5 GB of storage and basic features. 
• Pro: $119.99 per year
• For Teams: $149.90 per year

33. Adobe Photoshop

Adobe Photoshop is a professional photo editing software.

Use it to create stunning graphics for your listings and social media platforms. The tool is also helpful for editing photos and designing logos, flyers, infographics, presentations, and more.

Key Features

• Image editing
• Photo manipulation
• Graphic design

Pricing

Adobe Photoshop is available as a standalone app for $20.99 per month or as part of the Adobe Creative Cloud suite for $8.59 per month.

Marketing and Advertising Tools

34. Omnisend

Omnisend can help you run multi-channel marketing campaigns that integrate WhatsApp, email, and SMS marketing. It is excellent for building your marketing lists, creating newsletters, running promotions, and more. Learn how we use it for WhatsApp marketing here. 

Key Features

• Email marketing
• Task automation
• Segmentation

Pricing

• Free: Omnisend offers a free plan for up to 500 emails per month
• Standard: $16 per month
• Pro: $59 per month

35. Zapier

If you use numerous business and productivity apps, it’s best to integrate them so that they work in synergy. And Zapier can help. With this tool, you can create workflows or “zaps” that trigger actions between different apps without any coding or technical skills.

Key Features

• Task automation
• Integrations
• Workflows

Pricing

• Free: Zapier offers a free plan for up to 100 tasks per month
• Starter: $19.99 per month
• Professional: $49.99 per month
• Team: $69 per month
• Company: $99 per month

Freelance Hiring Tools

36. Fiverr

Fiverr helps you find and hire freelancers who offer various services starting from $5. Use it to find experts offering the skills you need to grow your business. The platform is a good alternative to hiring full-time workers.

Key Features

• Top talent marketplace
• Freelancer hiring
• Work outsourcing

Pricing

Fiverr is free to join. You only pay the price of the gig plus a service fee when you hire a freelancer.

37. Zirtual

Zirtual is a platform that helps you find and hire virtual assistants who can handle various tasks related to your real estate business, such as:

• Scheduling appointments
• Managing emails
• Booking travel
• Researching leads
• Updating CRM
• And more

Key Features

• Virtual assistant
• Administrative tasks
• Customer support

Pricing

• Entrepreneur: $549 per month
• Startup: $849 per month
• Small Business: $1249 per month
• Team: $1699 per month

CRM Tools

CRM tools can help you manage your contacts, follow up with leads, communicate with clients, and generate referrals. Here are some of the best CRM tools for real estate professionals:

38. Pipedrive

Pipedrive is one of the top CRMs in the market. It promises to help you organize your sales and improve your close rate by up to 28%. The software integrates with over 350 other apps, allowing you to bring your tech stack in one place.

Key Features

• Sales pipeline setup
• Leads management
• Sales communication tracking
• Tasks automation
• Reports and insights
• Mobile application
• Extensive integrations 

Pricing

• Essential: $9.90
• Advanced: $19.90
• Professional: $39.90
• Power: $49.90
• Enterprise: $59.90

39. Propertybase

Propertybase is a tool that helps you manage your real estate business from lead to close. You can use it to capture and qualify leads, manage your pipeline, communicate with clients, create contracts, and close deals.

Key Features

• Property management
• Listing management
• Lease management

Pricing

• Company: $69 per month
• Enterprise: $89 per month

40. LionDesk

LionDesk makes it easy to keep track of all of your contacts, including leads, past clients, and colleagues effortlessly. You can also store contact information, notes, and activities in one central location, and generate leads.

Key Features

• CRM
• Lead generation
• Sales pipeline management

Pricing

• CRM: $25 per month
• Premier: $83 per month

Final Thoughts On Real Estate Marketing Tools

The real estate industry is becoming more crowded than ever.

Using the right marketing tools can give you a solid advantage over the competition and help you stand out. They are also essential for growing and scaling your business.

We recommend picking the ones that suit your needs, budget, and goals.

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