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Digital PR is the next big thing in winning big for SEOs. Explore the top digital press release distribution services you can leverage this 2024 to build backlinks, boost brand awareness, and scale website traffic.

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With so many great digital PR services out there, it can be tough to know which one is right for your business. So. I tried out several of them to help people like you find the perfect one. 

Based on my tests, I came up with seven top contenders and three worthy mentions, considering their pricing, coverage, stand-out features, and reach.

I also provided a pro tip to guide you on how to make the most of each platform.

Let’s begin with a quick overview of our top contenders and why digital PR is great for your SEO.

Key Takeaways (Editor’s Picks)

• Brandpush – Best for SEO, brand visibility, and building social proof for high sales conversion.
• EIN Presswire – Great for hyper-targeted PR campaigns.
• Prowly – Excellent for building media relations, including tracking media mentions.
• SEOeStore – Perfect if you need quick backlink indexing and a fast search ranking boost.
• Linking News – Best for wide audience reach and China news site coverage.
• NewsWire –  Excellent for domestic, including state-wide; and international PR targeting.
• eRelease – Great PR service with multimedia support.

Why Digital PR Matters for SEO

Outranking your competitors is not a walk in the park.

But it becomes easier when you build hundreds of high-DA backlinks to your website.  Leveraging digital PR distribution services can help you pull this off effortlessly. And the best part is most of these PR services can submit your PR to reputable news sites, like CNN, NBC, FOX, Bloomberg, and AP News. 

Backlinks from these sites can significantly impact your search rankings.

What’s more, these sites can also place your brand in front of millions of readers, which can boost your brand awareness, improve your visibility, generate more traffic, and consequently, sales.

We recommend running press release campaigns if you are struggling to outrank your competitors or having a tough time building your domain authority, generating traffic, and garnering influence. 

Now, let’s explore the top 9 digital PR distribution services plus three worthy mentions you can leverage in 2024 to build your SEO and brand authority.

BrandPush

Brandpush is our favorite. This digital PR service didn’t make the list by accident.

It promises guaranteed publicity on over 200 news sites within seven days to help you build trust and credibility with ease. This allows you to publish your stories on influential news sites most of your competitors can’t reach, putting you in front of millions of readers monthly.

Some of the platforms you’re sure to get featured on include:

• MSN
• Business Insider
• Yahoo News
• Newsmax
• Benzinga
• Fox
• Associated Press (AP)

Pricing

Brandpush offers four pricing plans plus writing packages:

• Limited – $165 (250 news outlets)
• Popular – $195 (300 news outlets)
• Authority – $565 (6 news outlets)
• Ultimate – $695 (400 news outlets)

The writing packages cost between $40 and $80, depending on whether you need a 350, 500, or 700-word article.

Why We Love This PR Services

• Offers an “As Seen On” trust badge you can use on your website to build trust and influence sales.
• Allows you to get featured on top websites in seven days.
• Publishes your stories on high-traffic websites, up to 244 million monthly
• Provides you with hundreds of high-DA backlinks to boost your search rankings.
• The wide distribution on top media sites can help your business get verified on social media.
• Their fair and transparent refund policy and money-back guarantee sets them apart.

What People Say About Brandpush

Huseyin from Turkey says Brandpush is the best among the digital PR services they have used. He loves the intuitive and straightforward steps.

For Francois Royer of Canada, the platform shines in affordability and fast distribution. Also, the content quality, intuitive dashboard, and excellent customer service impress him greatly. Recommends Brandpush as an excellent complement to traditional, non-digital PR.

Mr. Rose from the U.S. was impressed with the platform and said he’d give it a six-star rating if he could. Brandpush exceeded their expectations and they promised to try them again in the future.

Pro Tips: Use the “As Seen On” badge from Brandpush as a social proof on your website. If done properly, it can help you inspire customer’s confidence and boost your conversion rate.

EIN Presswire

Like Brandpush, you won’t regret trying out EIN Presswire.

This digital PR distribution service allows you to reach millions of people in just one click. Impressive! The best part is you can target specific countries and industry verticals. Plus, it lets you pay for only what you need – no hidden subscription fees or tricky contract agreements.

We’re also impressed by its high placement rate. Using this service can land you coverage in over 100 news sites, including world-leading news platforms like:

• Google News
• AP News
• NBC
• CBS
• FOX
• Yahoo News
• Bloomberg
• Bing

So, if getting on all these platforms all at once means anything to your business and brand, then we recommend EIN Presswire for your press release distribution. This digital PR service has sent over 420,000 press releases in the last year.

Pricing

EIN Presswire offers three PR distribution plans:

• Basic – $99.95 (One release)
• Pro+ – $399 (five releases)
• Corporate – 999 (25 releases)

You can use them anytime within 12 months after buying the package.

Why We Love this Digital PR Service

• Gets you coverage on top news sites all around the world.
• Allows you to generate hundreds of high DA backlinks from a single PR campaign.
• Links from EIN Presswire boost your SEO, improving your search visibility.
• Supports press releases in multiple languages.
• You can target specific countries and industries.
• Thousands of people use this platform to send PRs and acquire SEO backlinks.
• Comes with an AI press release generator to create stunning, high-converting PRs in seconds.

What People Say About EIN Presswire

Not just us, many EIN Presswire users and SEOs find the platform very helpful.

For instance, Jennifer Gray of Celebrity News PR acknowledged that the platform is the best and most efficient PR service they have ever used.  According to her, they paid only $99 for PRs that would’ve cost them a whopping $2,000 anywhere else.

The Italian American ONE VOICE Coalition finds the platform user-friendly. The quality of built-in reports also amazes them. They love that they can quickly track the PR pickups across all media.

For Cruz Lab, the platform’s clean interface and simple workflow were the game changer. For them, EIN Presswire is more intuitive than anything they have used in the past. They also love that the platform lets them target specific industries and geographies.

Fun Fact: Sending ten press releases with EIN Presswire can get you over 1,000 quality backlinks, which can help improve your search ranking, boost brand awareness and generate quality referral website traffic. 

Prowly

Prowly is another solid addition to this list.

What sets it apart is that it’s owned by Semrush, which is a big name in SEO software. And not only that, but Prowly is also the top-rated PR software in multiple categories on G2.

Moreover, more than 1,000 businesses use Prowly, including LG, Unicef, ASUS, and Universal Music Group. So, you won’t be alone if you decide to try it for your next PR distribution.

Prowly is more than a PR distribution service. This software promises to help you find relevant media contacts, create and send press releases, and track media mentions. 

The software is suitable for in-house PR teams, PR agencies, small businesses, and SEO professionals who wish to build high-DA backlinks and generate quality website traffic.

Pricing

Prowly offers two pricing plans, with a seven-day free trial. You can pay monthly or annually.

PLANS	PRICING
	Monthly	Yearly
Basic	$369/month	$258/month
Pro	$589	$416/month

Why We Love this Digital PR Service

• Lets you find relevant media contacts and journalists from a database of over one million contacts.
• Allows users to track every online media mention.
• Offers a built-in CRM to manage media contacts and journalist relationships.
• Enables users to send personalized messages to pitch their stories.
• Create unlimited press releases and customize the feel to stand out in journalists’ inboxes.
• Supports customizable reports.
• Allows users to publish PRs in a newsroom.

What People Say About Prowly

Lakesha Cole, CEO and Founder at ShePR, a woman-led, black boutique PR agency, says that Prowls saves them time from having to search through Google, Twitter, and LinkedIn for bylines. The software helped them boost efficiency and ROI and streamline their workflow.

According to them, the software provides them with an all-in-one workspace that eliminates distractions and speeds up day-to-day operations, allowing them to concentrate on delivering results to their clients.

Like ShePR, Minty – a global SEO and digital PR agency – found the PR software effective. 

But in their case, Prowl helped them to land coverage from CNN, Metro, and TimeOut. Charlie Clark, the company’s CEO revealed that a friend in the same industry who has had a lot of success with the tool introduced it to them. According to him, they tried it out and have been nothing but impressed since.

Other companies who have seen results using Prowly include:

• Lift, a communication consultancy in Poland
• Global Cadence, a U.S company in the PR and communication industry
• Access Ventures, a U.S investment firm; 
• ASUS Poland, a hardware and consumer electronics company.

Pro Tips: Use Prowly to pitch your press releases and stories to journalists. For example, if you want to get featured on FOX. No sweat! Just find the journalists who work there using Prowly’s media contact database and pitch your story. We also recommend using it to create and run your newsroom.

SEOeStore

SEOeStore is one of our top choices when it comes to PR distribution.

We love this platform because besides providing quality digital PR services, it makes getting high-DA backlinks and building a strong link pyramid super easy. This helps our website rank higher in search results, which is awesome.

We recommend using their PR services hand-in-hand with these backlinks to give your ranking, visibility, and traffic a boost. It can get you coverage in over 200 news sites in just five days, including:

• USA Today
• NBC News
• CBS News
• FOX
• Daily Herald
• Townhall Finance

These platforms have more than 140 million monthly readers and most of them can boast of a domain rating of up to 92 DA. Over 200,000 users have placed more than 30.6 million orders on the platforms, so we’re sure you’ll find SEOeStore very valuable.

Pricing

SEOeStore charges only $120 per press release, which we believe is a bargain. They also charge $30 for PR writing and $1 for indexing services, to boost your SEO as soon as possible.  

Why We Love This PR Services

• Over 200,000 people already use SEOeStore.
• The built-in indexer feature makes the platform stand out.
• We love that this digital PR service is affordable.
• It submits your PRs to top-rated news sites, giving your brand a massive exposure.
• A single PR campaign can give you up to 200 backlinks which can help boost your SEO.

What People Say About SEOeStore

SEOeStore is highly rated, with over 1,300 customer reviews averaging 4.9 out of 5 stars on Trustpilot. That’s pretty impressive. And it shows that they care about ensuring their customers are happy.

The team at Maf Supplies, one of their long-term customers from Sri Lanka recommends their press release services. They have used their services for many years and found them to be one of the best in the industry.

A happy customer from Turkey, Damla Yilmaz is impressed with the results she got from using the platform. According to her, they provide great services and quality backlinks.

You can read more happy customer reviews on their Trustpilot page. 

Pro Tips: Use the indexer to prompt search engines to index the PR backlinks quickly. It helps your SEO to get a quick boost and improves your search ranking faster.

Linking News

Linking News probably boosts the largest PR distribution network in the industry.

It spans over 330,000 publications, 900,000 journalists, and 90 million social media influencers. We recommend them if you want your press releases to spread like wildfire.

Some of the news sites and platforms you can expect to get placements include:

• CNN
• HuffPost
• ABC News
• NBC
• Forbes
• Entrepreneur
• FOX
• CBS
• Reuters

To use this digital PR service, create an account, choose a package – the news site you want to cover your press release, and then create and submit your PR.

Then watch as your press release goes viral. It’s that simple.

Pricing

Linking News offers five pricing packages.

• Basic Plan – $159 (one PR distributed on 100+ news and media sites)
• Standard Plan –  $369 (one PR distributed on 400+ news and media sites)
• Silver Plan – $669 (one PR distributed on 500+ news and media sites)
• Gold Plan – $1380 (one PR distributed on 700+ news and media sites)
• Chinese Plan – $880 (one PR distributed on 200+ Chinese news and media sites)

Each plan supports white labelling. 

This means they can distribute your press releases to news outlets without their name (label) appearing on the PR like most PR distribution services do. According to Linking News, they aim to help your business thrive without stealing the “limelight from you.”

Why We Love This PR Services

• Linking News has the largest PR distribution network – 330,000 publications, 900,000 journalists, and 90 million social media influencers.
• The platform makes it straightforward to get featured on top-tier news and media sites, improving your brand awareness and as well, reinforcing customer trust.
• Link News guarantees your PR will get placement on your chosen news channel.
• It offers white-label PR distribution services, making it suitable for PR agencies.
• Distributing your PR through Linking News helps you get thousands of high-DA backlinks to improve your SEO and search rankings.
• The platform allows placements on Chinese news sites.
• Linking News offers some of the best prices in the industry.

What People Say About Linking News

Linking News has a 4.7-star rating on G2, one of the most popular software review sites in the world.

Adele S, a verified user and Senior Vice President in a company with over 51 employees, says using the service makes PR distribution convenient, easy, and a breeze. She always sees results a day after a release. According to her, there’s nothing to hate about the tool.

Also, a user in the hospitality industry finds their customer service impressive. According to him, they always respond promptly anytime he has a question. He also loves how clean and properly formatted the published press releases look.

The white-labelling feature stood out for Muhammad K, a small business manager. Also, he finds Linking News more handy and functional than other digital PR services he has used in the past. 

He also loves that Linking News provides actionable tips on how to improve his PR’s SEO. And this has helped me maximize their reach, even in China.

Pro Tips: Use Linking News to target placements in specific news outlets or gain coverage in China.

NewsWire

NewsWire is an all-in-one media outreach platform.

It aims to help users manage and maximize their PR distribution so that they can focus on growing their business. The platform lets you distribute your PRs state-wide, nationally, and to global audiences in specific regions. 

With this service, you can “distribute the right message to the right audience at the right time.” The best part is you won’t be alone on this journey. Some of the world’s leading brands use this digital PR service, including Ashley, Talbots, General Atomics, Seidor, and Hogan Lovells.

Newswire can place your PRs on some of the major media platforms in the world like:

• Yahoo
• Google News
• FOX
• Market Watch
• NBC
• Nasdaq
• ABC

Pricing

Newswire offers different packages for single, three, six, 12, and 24 PRs. Also, the price you’ll pay depends on whether you’re distributing domestically, internationally, or to financial news sites. 

However, these are the pricing plans for those who wish to send a single PR domestically:

• Newswire Digital – $349
• Newswire Digital Plus – $599
• Newswire State – $699
• Newswire National – $899

Why We Love This PR Services

• Newswire can distribute digital PRs domestically, internationally, and to financial news sites.
• The platform offers PR optimization services that provide you with content creation and media pitching support. 
• Features media database services that let you confidently connect and engage with the right media contacts.
• Provides media monitoring tools to track mentions, trends, and news that matters to you.
• Offers online media room services that enable users to curate their best news, contacts, media mentions and other important details in one place.
• Come with a subscription-based media suite that brings all its features in one place. 

What People Say About NewsWire

Dani H. says that Newswire is one of the easiest PR distribution platforms. Compared to other platforms she had used in the past, Dani finds the user interface very straightforward to use and the customer service “super responsive.”

Martin, a marketing manager at an oil and energy company echoed the same sentiment. 

He thinks the platform is the best way to send a super-specific press release. According to him, he can ensure his releases go to the channels that the people and industries he wants to reach read the most. He also really liked the reporting.

We also found Chris’ story interesting. According to him, setting up Newswire and sending press releases is a breeze. He was also impressed by the platform’s wide coverage which always exceeds his expectations.

Pro Tips: Leverage this platform for domestic and targeted distribution. We also recommend the media outreach suite if you wish to streamline your media outreaches and manage them in one place.

eReleases

eReleases prides itself as the best PR distribution service for small businesses.

It promises to provide them with more PR value for their dollar. The platform currently onboards over 987,000 journalists, more than 724,000 bloggers and influencers, and 4,700+ PR submission sites. The good thing is they have over 23 years of industry experience, so you can expect to receive the highest level of services. 

Some of the major news and media outlets the platform can submit your PRs to include:

• ABC
• The Huffington Post
• NBC
• Los Angeles Times
• USA Today
• The Business Journals
• Bloomberg
• CNNMoney
• Wall Street Journal

Pricing

eRelease offers three press release distribution packages:

• Buzz Builder – $399 (400 words PR plus one industry target)
• Newsmaker – $499 (500 words PR plus two industry targets)
• PR Pro – $699 (600 words PR plus three industry targets)

The platform charges an extra $150 for an additional 100 words, $150 for another industry target, $300 for PR writing, and $200 to embed a YouTube video in your PR. It also charges other extra fees for additional features, which could cause the standard plan prices to increase by up to $1,200.

This means you should budget up to $1,600 to take advantage of all the Buzz Builder plan features.  

Why We Love This PR Services

• Unlike most PR services, eRelease allows you to embed a YouTube video in your PR.
• It offers national newswire distribution services.
• Supports hyper-targeting to connect with industry-specific trade magazines, reporters, influencers, and bloggers.
• The service has an extensive media database of over 1.7 million contacts, including 700,000+ social media influencers and bloggers.
• eReleases optimizes the PRs for all the major search engines to help users generate organic traffic.
• Provides detailed reports to help you track your PR performances.

What People Say About eReleases

Steve Brykman, a humorologist, says using the service landed them half a million hits, dozens of radio interviews, and several calls around the world. They were even featured in the New Yorker’s “Talk of the Town” the same month.

Karen DeVenaro, the founder of See Jane Drill, tried out eRelease when they first launched their website. Turns out, a major metropolitan newspaper picked up the story, leading to dozens of other newspapers and a couple of blogs reprinting and carrying the news.

According to her, this significantly boosted their website traffic and landed them several guest posting opportunities from home design magazines seeking to leverage the visibility.

Pro Tips: Use this service to make your YouTube videos go viral, nationally or internationally.

Top Digital PR Services Worthy Mentions

Though they didn’t make our top seven digital PR services, it won’t hurt to try them out.

PR Distribution

This digital PR service is suitable for all businesses, including, SMEs, large corporations, and startups. The platform has over 7,000 customers and it promises to help you boost your SEO, increase traffic, and establish authority. Pricing starts at $99, or $49 if you order the 24x PR plan.

PRweb by Cision

This online PR distribution service aims to help users get big publicity for their brand and impact customer behaviors. With this platform, you can also reach new audiences, stand out in search, and drive targeted traffic to your website. Pricing starts at $110 per PR.

24-7 Press Release

We have used this service in the past for a couple of press releases and they met our expectations. Pricing starts at $49 per press release, which is one of the most affordable in the market today. This service can submit your PR to both traditional and digital media outlets to reach new audiences with your stories.

Top Digital PR Distribution Services Overview

Here is a quick comparison of what you’ll get if you try their most basic plans.

PR Distribution Service	Starting Cost	Placements	Turn Out Time	PR Writing / Generator	Sign Up
BrandPush	$165	200+	5 days	✔	Visit Brandpush
EIN Presswire	$99.95	100+	24 hours	✔	Visit EIN Presswire
SEOeStore	$120	200+	5 days	✔	Visit SEOeStore
24-7 Press Release	$49	50+	24 hours	✔	Visit 24-7 Press Release
News Wire	$349	100+	NA	✔	Visit News Wire
Prowly	$258/month (billed annually)	500 (media contacts)	NA	✔	Visit Prowly
PRweb	$110	Not Sure	48 hours	✔	Visit PRweb
Linking News	$159	100+	NA	Not Sure	Visit Linking News
PR Distribution	$99	50+	Not Sure	✔	Visit PR Distribution
eReleases	$399	Not Sure	2 hours	✔	Visit eReleases

Choosing the Right PR Distribution Service

Here are 9 tips to help you choose the right digital PR service:

1. Understand your PR goals: Clearly define what you want to achieve with your PR campaign. Do you want to increase awareness, generate leads, or build brand credibility?
2. Research different PR distribution services: Explore various options available in the market. Consider factors such as reach, cost, and features. We already made it easy for you here. 
3. Guage past users’ experience: Read online reviews and testimonials from past clients to gauge the company’s reputation and track record.
4. Assess the service’s reach: Consider the size and quality of the media outlets the service can distribute your PR to. Look for a service that offers a wide reach across your target audience.
5. Evaluate the pricing: Compare the pricing plans of different services to find one that fits your budget. Be wary of services that offer suspiciously low prices, as they may compromise on quality.
6. Consider the features: Look for a service that provides additional features such as press release optimization, media monitoring, reporting, and direct-to-journalist emailing.
7. Assess the customer support: Ensure the service offers responsive and reliable customer support. You should be able to easily contact the support team in case of any issues or inquiries.
8. Evaluate targeting capabilities: Go for PR services that let you reach your intended audience through hyper-targeting. You should be able to target geographically, by audience interest, or by industry.
9. Check multimedia support: Press releases with videos, images, and other visual elements usually get impressive engagements. So, ensure whatever PR service you choose allows multimedia support. 

FAQs

What is digital PR?

Digital PR is the practice of using online channels to promote a brand or organization. It includes activities such as publishing press releases, pitching stories to journalists, and managing social media accounts.

What are the benefits of using digital PR services?

Digital PR services can help you reach a wider audience, build brand awareness, and generate leads. They can also help you improve your search engine rankings and establish yourself as a thought leader in your industry.

How much do digital PR services cost?

The cost of digital PR services varies depending on the provider and the scope of services provided. However, you can expect to pay anywhere from $48 to $5,000 per press release.

How can I measure the success of my digital PR efforts?

You can measure the success of your digital PR efforts by tracking the following metrics:

• Website Traffic
• Social media engagement
• Media Mentions
• Search engine rankings
• Leads generated

Which PR Service Is Right For You: Our Verdict

All the digital PR services covered here are great options, regardless of whether you’re a small, medium, or large business. Customer reviews and past customer experience show you won’t regret using any of them.

However, based on our experience, we recommend Brandpush.

The starting plan can get you coverage in more than 250 media outlets, with over three million users. Also, these sites have a domain rating of up to DA62, which is great for your SEO. Additionally, you get an “As Seen On” badge to inspire customer trust and boost your website conversion rate.

What’s more, the service has a fair and transparent refund policy, so you have nothing to lose.