Looking for an SEO tool for data-driven marketers? Our Marketing Miner review for 2023 can guide you right. Discover how it can help you analyze keywords, track rankings, and improve your online presence.
Big data is the present and the future.
It helps you understand your audience and competitors. With it, you can better optimize your marketing and gain insights to find more opportunities.
But how do you collect, analyze, and use data effectively for your online marketing?
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For that, we used Marketing Miner.
It’s an SEO tool specifically for data-driven marketers. It helped us gather and process data from various sources and turn them into actionable insights. It is also helpful for keyword research, SEO audit, competitor analysis, link building, and brand monitoring.
After putting it to the test, we can confirm it’s reliable.
In this Marketing Miner review 2023, we’ll detail how the tool helps us run data-driven marketing for projects. We will also share our honest opinion on its pros and cons, pricing, and customer support.
Let’s get started.
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How We Use Marketing Miner
To us, the problem was analyzing loads of data in our database.
In particular, we have thousands of URLs and about twice as many keywords. These were to go into our marketing campaign.
Analyzing the URLs and keywords one after the other was a headache with a few other marketing tools we first tried. Then, we switched to Marketing Miner, and the experience was different.
Marketing Miner supports bulk data analysis.
With this feature, we analyzed all the URLs at once. And performing the analysis was straightforward, and the interface was intuitive, as shown below:
We determined through our tests that the tool can even handle up to 100,000 URLs. After the analysis, we got insights into the following areas:
- SERP position
- Keyword suggestions
- Link prospecting
- SERP ads
- Website categorization
- Page speed
- Structured data quality
- Backlink quality
- Domain available
Here’s a sample of what we got when analyzing the page speed of the URLs:
In particular, the above analysis helped spot quick-loading landing pages. And such landing pages were at the forefront of our marketing campaigns.
With the URL analysis completed, we moved to the keywords. These were the insights we got:
- Search volume
- Keyword difficulty
- Related search terms
- Indexability
These helped us identify the keywords and URLs our campaigns need to convert. We followed the data, and our marketing strategies were more successful from the results.
Today, our client ranks better on search results, improved their leads generation by nearly 60 percent and close rate by over 25 percent.
What is Marketing Miner?
Marketing Miner is a straightforward SEO tool with more than 40 features. It was launched by Filip Podstavec in 2015 and currently boasts over 40,000 users.
The tool works explicitly for launching successful marketing campaigns backed up by data. You can collect and analyze different data types, including keywords, domains, and URLs.
As per our observation, Marketing Miner focuses on three main areas. These are profilers, reports, and projects.
- Profilers provide valuable SEO insights and data overviews. It works for keywords and websites.
- Reports allow you to analyze data in bulk. You can use it for competitor analysis, technical SEO audits, or keyword research. Notably, this was the aspect of the tool we leveraged most.
- Projects enable you to track and manage your online visibility, including brand mentions and rank tracking.
We opted for Marketing Miner because the tool was easy to use.
However, the features are what make the platform dependable for data-driven marketing. Let’s get to know these features.
Marketing Miner Key Features
Here are some of what Marketing Miner brings to the table.
Bulk Data Analysis
The most important Marketing Miner feature to use is Bulk Data Analysis.
As explained earlier, it helped us analyze thousands of URLs at once. Meanwhile, it can still analyze up to 100,000.
To use the tool, you first need to select a miner, and you have over 40 miners to choose from. We did a test trial with the backlink checker. Here’s how it is:
As the image shows, you either enter the URLs manually, line after line, or import data from a file. A third option is to import data from a URL, and a fourth is to import from external tools.
In our case, we used the fourth option, and these were the options:
Our URL data was stored in Google Sheets, and all it took was one click to import it.
Competitor Analysis
Competitor analysis helps better your marketing campaign by revealing your competitor’s most vital points. By including these points in your strategies, in addition to these out-of-the-box business growth strategies, you can stay ahead of the curve.
From our first-hand experience, you’ll have no trouble using the Marketing Miner competitor analysis tool. You get this when you launch it:
You only need to enter your competitor’s URL and set their country. Then, click on the Analyze button. In seconds, you get in-depth reports as shown below:
The report covers search visibility, keywords, top pages, cannibalization, and SERP traffic changes, among other insights.
SEO Audit
SEO audit should form an essential part of your marketing strategy.
Your campaigns direct visitors to your website at the end of the day. And if it’s not navigable, these visitors will return.
Thankfully, Marketing Miner lets you run a comprehensive SEO audit. We tried this feature with ten landing pages; the reports were insightful.
In particular, we got more details about our pages’ search visibility. But the most helpful metrics were indexing issues, 404 errors, duplicate content, and other technical SEO faults.
Such faults can crash a site’s ranking. So, by using Marketing Miner, we identified and fixed them. And the absence of technical SEO errors reflected on SERPs, as our pages ranked higher.
Keyword Research
How do you know what keyword to include in your marketing posts, ads, and other publications? The Marketing Miner keyword profiler proffers a solution.
It helps us uncover the most valuable keywords based on search data from our target audience.
To use the tool, you have to first enter a target keyword. Then, you’ll get insights on the search volume, CPC costs, trends, suggestions, rank difficulty, and more. When we tried the Marketing Miner keyword profiler, we researched the keyword “grow your business.”
Here’s a screenshot of our findings:
We uncovered over 1,178 keyword suggestions. These new keywords brought more life to our marketing campaigns, helping us rank for more search queries.
Plagiarism Checker
It’s risky to have plagiarised content in your marketing efforts.
Plagiarism can cause Google to penalize your website. As a result, the Marketing Miner plagiarism checker is one tool we use a lot. And we recommend that you use it, too.
The tool is one part of the Bulk Analysis arsenal. This means you can analyze thousands of web pages for plagiarized content simultaneously.
You can do this by entering the URLs manually or importing them from a file. In our case, we usually analyze by manually inputting the URLs. This is because we check every content page individually before publishing.
Rank Tracking
Rank tracking is one Marketing Miner tool that helps us understand our website’s standing on SERPs. If our SEO strategies are working, our ranking should improve over time. And using this tool, we can confirm that it’s indeed improving.
Here’s a screenshot of the most recent rank-tracking analysis:
You can narrow the insights to a particular period from the calendar feature at the top right. Also, the visualizations make understanding the rank changes easier.
Scrolling down gives more detailed insights into the top-ranking pages, keywords, and their estimated traffic and search volume.
Contact Finder
Occasionally, we contact experienced influencers to boost our marketing efforts. And the Marketing Miner Contact Finder features help with that. Besides connecting with influencers, you can use the tool for link prospecting.
In particular, the Marketing Miner Contact Finder will pull out email addresses and other primary contact points from any URL. The other contact points are typically social media profiles for different platforms, including:
- YouTube
- TikTok
No doubt, these social media contacts help. However, we found emailing more effective when we tried the tool. Here’s what we got for one URL:
When you use this tool, however, ensure to check the email accuracy rating. It ranges from 1 to 100, and the higher score, the better.
Website Categorization
Another type of bulk analysis you can perform with Marketing Miner is website categorization.
The tool helps you identify sites that matter to your marketing campaigns. In our experience, such research can help with outreach efforts. We used it to identify potential guest posting opportunities on similar niche websites.
How does the tool work?
It’s simple. Enter your URLs manually or upload them from a file or third-party platform. Then, hit the Analyze button.
You’ll get something like this:
Some of the categorizations from the above emails include:
- News
- Magazine
- Commercial
- Blog
- Company
- Organization
Supposing you want to reach out to blogs to publish your content, for example. The categorization analysis will help identify the websites to focus on.
Validity Checker
The job of the Validity Checker is to perform a more detailed technical SEO analysis. In particular, it checks for accessibility and HTML issues at the sitemap level. As a result, the tool analysis every aspect of your website.
When you perform a validity analysis, you get a report like the one below:
The first visualization tells you how many accessibility and HTML errors are on your website. The second gives you a picture of which errors are highly critical and, thus, warning signs you should address first.
Marketing Miner also offers advice on how to fix these errors. You get them by clicking “Validation Details” in the report. An example is shown below:
As stated earlier, this tool is for more detailed technical SEO analysis.
APIs/ Third-Party Integrations
Marketing Miner features APIs that let you connect seamlessly with third-party platforms.
This helps immensely as we use other marketing tools. The available integrations include the following:
- Google Sheets
- Majestic
- Ahrefs
- Google Search Console
- Google Sheets
It natively supports all these integrations, except Ahrefs.
For other platforms which Marketing Miner doesn’t directly support, we connected them using the API codes.
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Marketing Miner Ease of Use
Here’s a screenshot of Marketing Miner’s dashboard layout:
You can describe it with one word: intuitive.
You can simply enter a keyword or URL in the provided box and hit the Analyze button for most analyses. Alternatively, you click the Create Report button and select an option from the over 40 tools Marketing Miner supports.
When done with your analysis, you can easily share it with others using the quick link. You get this when you click the share button at the top of the report page.
Another option is downloading the report as a CSV file:
This helps with further analysis on other platforms.
Using Marketing Miner, we often export insights for advanced research approaches like forecasting. And it was always straightforward.
With these, it’s clear the platform rates high in terms of ease of use. Not to mention, you can register an account in split seconds.
Customer Support
Marketing Miner offers real-time support via live chat. You instantly get connected with an agent the moment you click the button:
If you don’t use the live chat, you can reach the support team by submitting a contact form or sending an email. Nevertheless, we recommend the live chat option as it’s faster.
Another option to get help is contacting Marketing Miner’s social media handles. In particular, you can contact the support team on Facebook, Twitter, and LinkedIn. A trial of this option shows it’s relatively fast.
Furthermore, you can assist yourself with the knowledge base. It’s a rich resource featuring guides and articles on getting started, using reports, profilers, projects, and more.
Marketing Miner Pricing
When you register with Marketing Miner, the platform doesn’t ask you to pay from the onset.
Instead, you get 1,000 free credits to perform data analysis. However, when we tried the tool, the free account could only handle five URLs. So we switched to the Digger Plan since we wanted to analyze more URLs.
Here’s the breakdown of all Marketing Miner plans and what they include:
- Free Plan: $0 per month (supports up to 5 URLs)
- Miner Plan: $25 per month (supports up to 1,000 URLs)
- DiggerPlan: $59 per month (supports up to 20,000 URLs)
- Custom Plan: customized pricing
With this many options, you can easily pick a plan that suits your budget. In particular, you can opt for the custom plan and pay only for what you use.
Marketing Miner Vs. Semrush vs. Moz vs. Ahrefs
Should you use Marketing Miner? Or pick a different SEO analysis platform for your marketing strategies? To decide, you should know how Marketing Miner compares to other tools available.
Here is how it compares with Semrush, Moz, and Ahrefs – three popular SEO analysis tools.
Marketing Miner Vs. Semrush
Semrush is an online marketing tool. Among its features are:
- Keyword research
- Competitor analysis
- Rank tracking
- Content marketing
These are similar to what you get with Marketing Miner.
However, Semrush falls short in terms of bulk analysis. It only supports bulk research for backlink checking with a maximum of 200 URLs:
Meanwhile, Marketing Miner can analyze 100,000 at a go. Yet, it’s cheaper. Here’s a screenshot of Semrush’s pricing plans:
There’s no free account, and the minimum you can pay is $199.95 monthly. With Marketing Miner, we analyzed over 20,000 URLs for just $59 monthly.
Marketing Miner Vs. Moz
Moz promises a solution for smarter SEO marketing.
Indeed, the platform delivers, as it analyzes over eight million SERPs daily. However, Moz lacks a bulk analysis tool. If you have hundreds of links to review, you can check all at once, as with Marketing Miner.
Moz offers a 30-day free trial. However, when signing up, you’ll have to provide your billing information. That lengthens the registration process.
And here are your pricing options: you pay less when you sign up for Marketing Miner.
Marketing Miner Vs. Ahrefs
Ahrefs is a popular SEO tool for ranking on SERPs.
It comes with a site explorer, keywords explorer, site auditor, rank tracker, and content explorer. The platform also has a bulk analysis tool.
However, Ahrefs bulk analysis is limited to backlinks with 200 URLs max, just like Semrush. So, Marketing Miner comes out on top again. Have a look at Ahrefs’ pricing plans:
The Lite plan, for starters, costs $99, which is more than three times higher than Marketing Miner’s first paid plan.
Furthermore, you must first subscribe to use Ahrefs. As a result, you could spend up to 20 minutes during registration.
Summary of How Marketing Miner Compares With Other Platforms
| Marketing Miner | Semrush | Moz | Ahrefs | |
| Bulk Analysis | Up to 100,000 URLs | Up to 200 URLs | Not Supported | Up to 200 URLs |
| Paid Pricing | Starts at $29 per month | Starts at $119.95 per month | Starts at $99 per month | Starts at $99 per month |
| Live Chat Support | Yes | No | No | Yes |
| Sign-up Time | Under 10 seconds | Under 10 seconds | Up to 20 minutes | Up to 20 minutes |
Does Marketing Miner Worth the Money?
As the comparisons show, Marketing Miner’s paid plans are far more affordable than other popular platforms. Despite this, the tool still stands tall when it comes to bulk data analysis and other SEO marketing features.
If your business is like ours, the Digger plan will suffice.
However, if you’re a large enterprise, consider the Machine Plan. Whichever you go for, you’ll get value for your money. Thus, Marketing Miner is worth paying for.
Pros and Cons of Marketing Miner
Pros
- Up to 100,000 URL bulk analysis
- Free account with 1,000 credits
- Includes over 40 SEO tools
- Integrates with third-party tools
- Prompt customer support
Cons
- Free account is limited to five URLs
Marketing Miner Review 2023: Final Verdict
For bulk SEO data analysis, it’s hard to find a tool that beats Marketing Miner. Not even giants like Semrush, Moz, and Ahrefs come close.
Besides this, Marketing Miner still offers other helpful features.
The tool is dependable for data-driven marketing. It helped bring life to our marketing. While we use the Digger plan, you can start using Marketing Miner for free.
Sign up for free, and when satisfied with its performance, switch to a paid plan.
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Marketing Miner FAQs
What is meant by data-driven marketing using Marketing Miner?
Data-driven marketing involves leveraging insights obtained from data analysis to understand and meet customer needs. With Marketing Miner, data-driven marketing is more straightforward, as the tool supports bulk analysis. In particular, you can analyze up to 100,000 URLs and keywords at once. From the insights, you can then improve your marketing efforts.
What are the three types of data marketing?
The types of data marketing include:
- Customer data: this aspect involves optimizing marketing strategies to reach and entice more customers.
- Financial data: this aspect involves analyzing data to find spots a company can reduce expenses and bring in more revenue. It usually still involves customer data analysis.
- Operational: this type of data marketing focuses on how a company runs its business. It typically involves analyzing personnel performance and identifying areas for improvement.
Why is data-driven marketing important?
Data-driven marketing is essential because it helps marketers make informed business decisions based on customer data. The subsequent results can improve customer experience, retention, and acquisition. Also, data-driven marketing helps increase marketing efficiency and effectiveness.
How do you make marketing data-driven?
You can make your marketing efforts data-driven by employing the right tools. A recommended tool is Marketing Miner, which was built specifically for that purpose. You can use Marketing Miner for free for a start. The tool lets you simultaneously uncover insights from thousands of web pages and keywords.
What are data-driven marketing tools?
Some popular data-driven marketing tools you can use include:
- Marketing Miner
- Semrush
- Moz
- Ahrefs
