Want to know how to keep your Shopify customers coming back for more? Check out these secret customer retention strategies for Shopify stores that will help you scale your sales effortlessly this year!
Nearly 65 percent of a business comes from repeat customers.
Sadly, many Shopify merchants struggle to get their existing customers to keep buying from them, and some don’t even seem to care about keeping their customers.
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And even if you decide to key into this now, getting your customer to come back is not as easy as sound. And that is what this post is all about – to help you pull it off effortlessly.
But first, let’s see why having a Shopify store customer retention strategy is not a mistake.
Table of Contents
Why Your Shopify Store Needs Customer Retention
Here’s why customer retention is vital to your Shopify store:
- Keep existing customers coming back for more, driving continuous revenue.
- It helps forge lasting connections, building brand loyalty and trust.
- It’s cheaper to retain customers than acquire new ones.
- Learn from customer behavior and preferences to refine your offerings.
- Happy customers help advertise your brand, attracting new buyers.
- Stand out in the crowded marketplace by delighting your audience.
Don’t miss out – make customer retention your top priority for Shopify’s success!
Try these 7 Customer Retention Strategies For Your Shopify Store
As promised, the best Shopify customer retention strategies are:
Personalized Subscription Boxes
In today’s e-commerce world, personalization is the ultimate tool for retaining customers.
Personalized subscription boxes take this concept to the next level.
For this strategy to work, you must understand your customers’ unique preferences and curate boxes tailored to their tastes.
This creates a sense of exclusivity and anticipation.
To get started, collect data on your subscribers. What are their favorite products, styles, or colors?
Use this information to handpick items for their subscription boxes.
Whether it’s skincare products, fashion accessories, or gourmet treats, make each box a reflection of your customers’ preferences.
This level of customization not only keeps your customers subscribed but also turns them into enthusiastic brand advocates.
This is only one of our secret customer retention strategies for Shopify stores.
Read on for the next one.
Loyalty programs are powerful for keeping customers engaged with your Shopify store.
These programs reward your customers for repeat purchases, encouraging them to return repeatedly.
To create an effective loyalty program, start by offering enticing rewards such as discounts, exclusive access to new products, or even personalized offers based on previous purchases.
Make sure the offerings are meaningful and aligned with your customer’s preferences.
Also, keep your customers informed about their progress in the loyalty program and any upcoming rewards.
Keep your customers informed with emails or push notifications to remind them of their points or benefits.
Don’t forget that a seamless user experience will encourage people to sign up more.
So, make it easy to join and participate in the program.
Lastly, continually evaluate and tweak your loyalty program based on customer feedback and performance metrics.
A well-executed loyalty program can significantly improve customer retention and boost your store’s success.
Surprise and Delight Campaigns
Need another secret weapon to boost customer loyalty?
Surprise and delight campaigns can help!
These campaigns involve unexpected gestures that leave a lasting positive impression on your customers.
Start by understanding your customers’ preferences and purchase history.
Armed with this knowledge, you can send personalized surprises like handwritten thank-you notes, a gift with their next purchase, or access to an exclusive event or sale.
Don’t forget the importance of timing. Surprise your customers when they least expect it.
It could be on their birthdays or the anniversary of their first purchase.
Such unexpected acts of kindness strengthen the emotional bond between your brand and your customers.
Always encourage customers to share their surprises on social media, publicizing your brand and reeling in new shoppers.
Surprise and delight campaigns not only boost retention but also turn customers into brand advocates, amplifying your store’s reach and reputation.
Lastly, these campaigns are an investment in long-term customer relationships, fostering loyalty that keeps your Shopify store thriving.
Trigger FOMO with Social Proof
Creating a fear of missing out (FOMO) is a potent strategy for customer retention.
This approach utilizes social proof, showcasing that others are enjoying your products or services.
Start by actively displaying customer reviews on your Shopify store.
Encourage satisfied customers to leave detailed feedback, including testimonials and photos.
You’re more likely to convert more potential buyers when prospects see real people endorsing your products.
Also, highlight product popularity and scarcity. Use badges like “Limited Stock” and “Bestseller” to establish a sense of urgency.
Notify your customers when an item they viewed or added to their cart is going out of stock, prompting them to complete the purchase.
Furthermore, leverage user-generated content on social media.
Because 40 percent of shoppers admit to purchasing because of social media influence.
Encourage customers to share their experiences and tag your brand. Repost their content to show that real people actively engage with your products.
By triggering FOMO through social proof, you can drive repeat purchases and maintain a loyal customer base eager to remain connected with your brand.
Drive Higher Average Order Value with Upscaling
From our experience, increasing your average order value (AOV) is a proven way to boost revenue and enhance customer retention.
Upselling is a strategic technique that encourages your customers to spend more on their purchases.
Sounds complicated, right?
Here’s how to make it work:
Create bundles of related products, offering them at a slightly discounted rate when purchased together.
This method not only increases your AOV but also provides value to your customers.
Recommend complementary products during the checkout process. For example, if a customer wants a camera, suggest accessories like a lens or a camera bag.
Offer different product versions with varying prices and features. With this, your customers can choose a more advanced option, increasing their spending.
This is a common strategy with which you reward customers with exclusive benefits or discounts for reaching a certain spending threshold. This encourages them to add more items to their cart.
Offer Free Shipping
When you offer free shipping for orders over a specific amount, customers often add more products to their cart to meet this threshold.
Remember, effective upselling isn’t about being pushy but enhancing the customer experience.
You can drive higher AOV, increase revenue, and improve customer retention by providing value and relevant suggestions.
Collaborative Product Development
Like a padlock with the right key, you can unlock customer loyalty by involving shoppers in the product development process.
Offer customization options such as sizes, engravings, and color choices. This enhances engagement and establishes a deeper connection with your brand.
To create a collaborative environment, we recommend actively seeking your customers’ input using feedback forms and surveys.
Understand their preferences, and constantly refine your offerings using this valuable insight.
Also, let your product descriptions highlight how each product can be uniquely tailored to the customer’s liking.
An example of a store that has implemented this strategy is REI, a retailer specializing in outdoor gear and apparel.
REI offers a program known as “REI Co-op Product Development.”
This initiative enables customers to propose concepts for fresh products.
REI collaborates with these customers to create and trial the products before introducing them to the market.
Collaborative product development encourages repeat business as customers return for products that are not just items but reflections of their individuality.
Priority Positive User Experience
Prioritizing a positive user experience (UX) on your Shopify store is essential for customer retention.
Studies show that only 55 percent of businesses conduct user experience testing.
We recommend you join the 55 percent because research has shown that a good mobile user experience will likely bring back 74 percent of visitors to your site.
But how can you offer a positive user experience for your customers?
It’s simple! Follow these stops:
- Simplify your website for seamless navigation
- Optimize your store for fast loading times
- Craft engaging copy and compelling product descriptions using persuasive language and storytelling to connect with your customers
- Tailor your emails and product suggestions to each customer based on their previous purchases.
By focusing on these aspects, you create an online shopping experience that keeps customers returning for more.
Retarget Most Active Customers with Personalized Ads
Here’s another secret customer retention Strategy for Shopify Stores that most merchants neglect.
Typically, most merchants use Shopify store ads to target potential customers or advertise new products.
However, ads can also help you retain your most loyal customers.
To maximize this strategy, we recommend using data from their previous interactions with your Shopify store to create compelling and relevant advertisements.
Furthermore, segment your audience based on their activity levels. Then, tailor your ad campaigns to address their specific interests and needs.
Also, use dynamic product ads to showcase items they’ve previously viewed or added to their cart.
Don’t forget to leverage retargeting on social media platforms and email marketing to re-engage these high-potential customers.
This strategy keeps your Shopify store top-of-mind and fosters lasting customer relationships.
Drive Return Purchases with Enticing Discounts
Entice customers to return to your Shopify store by offering irresistible discounts and promotions.
- Create exclusive discounts to reward past customers for their loyalty.
- Implement a loyalty program where customers earn points for each purchase, leading to discounts or free items after a certain threshold.
- Send personalized emails with discounts to users who abandoned their carts.
- Plan seasonal promotions and holiday sales events.
- Offer flash Sales and limited offers to create a sense of urgency
These five strategies can help you re-engage past customers, boost return purchases, and strengthen their loyalty to your Shopify store.
Run Membership Programs
Emulate the success of Amazon Prime by implementing your membership program on your Shopify store.
Here’s how to make it work:
- Offer members exclusive benefits like early access to sales or discounts. Ensure the value exceeds the cost of membership.
- Create multiple membership tiers with varying benefits.
- Provide access to premium content, forums, or events. This fosters a sense of community among members.
- Reward members with loyalty points for each purchase. Ensure they can redeem these points for discounts or special items.
- Offer a trial period to entice potential members. Let them experience the benefits before committing.
A well-structured membership program can significantly boost customer retention, providing an incentive for your customers to continuously return to your Shopify store and engage with your brand.
Customer Retention Best Practices
To excel in customer retention for your Shopify store, we recommend these proven best practices:
- Maintain regular contact with customers through email newsletters, social media updates, and personalized messages.
- Prioritize exceptional customer service
- Gather feedback from customers to continuously improve your products and services.
- Recognize and reward loyal customers with special discounts, early access, or exclusive offers.
- Regularly analyze customer data to identify trends, preferences, and areas for improvement.
- Implement multiple channels to reach your customers, including email, social media, SMS, and physical mail.
- Keep an eye on your competitors and adapt your retention strategies to stay ahead in the market.
- Maintain a consistent brand image
- Encourage referrals
- Stay flexible and adapt to changing customer needs and market trends.
With these best practices in your customer retention strategy, you can build lasting relationships with your customers and ensure the long-term success of your Shopify store.
Wrapping it Up
In summary, mastering customer retention is the key to Shopify success.
With these secret strategies, you can turn customers into advocates and ensure long-term prosperity for your store.
Put these secrets to work today and watch your Shopify store thrive.
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How Do I Retain Customers on Shopify?
To retain customers on Shopify:
- Offer exceptional customer service.
- Implement a loyalty program.
- Personalize marketing efforts.
- Gather and act on customer feedback.
- Maintain a user-friendly website.
- Provide exclusive
- Engage through email marketing.
- Prioritize product quality and reliability.
Consistently apply these strategies to keep customers returning for more.
What is the Retention Rate for Shopify?
The typical e-commerce customer retention rate hovers around 25-30 percent. Specifically for Shopify, the average retention rate is approximately 28.2 percent.
How Can I Measure the Success of My Customer Retention Strategy?
To gauge the success of your customer retention strategy:
- Track your customer retention rate.
- Keep an eye on social media mentions and reviews.
- Monitor repeat purchase frequency.
- Evaluate the effectiveness of loyalty programs.
- Assess customer satisfaction through surveys.
- Review referral and word-of-mouth
- Measure email engagement and open rates.
What Payment Methods Does Shopify Support?
Shopify supports a wide range of payment methods, including major credit cards (Visa, MasterCard, American Express, Discover), digital wallets (Apple Pay, Google Pay), PayPal, and other alternative payment options.
Also, the e-commerce giant offers its payment gateway called Shopify Payments, simplifying transactions for store owners.
Which Shopify Plan is the Best?
The best Shopify plan depends on your business needs.
For beginners, the Basic Shopify plan offers essential features.
The Shopify plan is suitable for growing businesses with more features.
Advanced Shopify is for larger operations with advanced reporting.
Consider Shopify Plus for high-volume enterprises.
Evaluate your requirements and budget to choose the plan that aligns best with your goals.