Home Shopify Marketing How to Grow Your Shopify Dropshipping Store In 2023

How to Grow Your Shopify Dropshipping Store In 2023

How to Market & Grow Your Shopify Dropshipping Store In 2023

Learn how to grow your Shopify dropshipping store in ten steps. Use our proven, expert tips to scale your dropshipping business effortlessly.

Are you new to Shopify dropshipping and looking for ways to grow your store and sell more?

Or perhaps you own a Shopify dropshipping store but don’t seem to be doing well.

Don’t worry. This blog post can help you.

Recommended For You: Explore latest SEO strategies to rank your website on the Google’s first page this year. Discover out-of-the-box techniques most SEO professionals use to improve their clients' organic visibility, grow website traffic, and help them generate more leads. Get Started Now

Join us as we unveil our favorite strategies for growing a Shopify dropshipping store in 2023. Our strategies are proven and actioning them can help you scale effortlessly.

So, let’s begin.

Table of Contents

What is Shopify?

Shopify is a leading e-commerce platform that simplifies online store creation and management.

Launched in 2006, it offers a user-friendly interface and powerful features for businesses of all sizes.

With Shopify, users can design visually appealing online stores, manage inventory, process secure payments, and track key metrics.

This comprehensive guide explores Shopify’s 2023 strategies, tips, and best practices.

But first, let’s discuss why you should use Shopify for e-commerce.

What is Dropshipping?

Dropshipping is a business model that lets you sell products without having to carry any inventory. 

As a dropshipper, you operate between buyers and sellers, facilitating sales between them behind the scenes. For instance, when a customer orders from the store, you purchase the product from a third-party supplier and have it shipped directly to the customer. 

This model saves you a lot of time and money since you don’t have to handle product or shipping.

Why Use Shopify for Dropshipping?

Choosing the right platform is crucial for a thriving dropshipping business, and Shopify offers compelling reasons to be your top choice in 2023.

  • Shopify offers a beginner-friendly intuitive interface, that you can use without any knowledge of coding.
  • Offers numerous templates and themes to help you create a unique brand identity.
  • Provides reliable hosting for your store website 
  • Supports numerous reliable payment options 
  • Shopify is scalable and can grow with your business whether you run a startup or a huge enterprise.
  • Shopify offers a vast library of apps that extends functionality, allowing you to add features and tools as needed, including dropshipping apps.
  • Shopify is SEO-friendly

Quick Steps to Set Up a Dropshipping Shopify dropshipping store

Here’s how you can create a Shopify dropshipping store:

  • Pick a niche.
  • Choose your suppliers.
  • Visit the Shopify Website.
  • Choose and customize a theme for your store.
  • Install and configure your preferred Shopify dropshipping app.
  • Launch your Shopify dropshipping store.
  • Market and grow your dropshipping store.

Need to outrank competitors? Get hundreds of quality backlinks to boost domain authority, generate referral traffic, and get ahead of the competition.

10 Effective Ways to Grow Your Shopify Dropshipping Store

Here are our favorite strategies for growing a Shopify dropshipping store:

1. Optimize Your Shopify dropshipping store for SEO

Search Engine Optimization (SEO) is essential for Shopify dropshipping success in 2023. 

It directly impacts your store’s visibility on search engines like Google.

Higher visibility means more organic traffic, potential customers, and increased sales.

Here’s how to harness its power:

Keyword Research

Start by identifying relevant keywords for your products.

Use tools like Google Keyword Planner and SEMrush to find high-traffic, low-competition keywords.

On-Page Optimization

Incorporate these keywords into your product titles, descriptions, and meta tags. Be concise, descriptive, and persuasive.

Quality Content

Write unique, informative, and engaging product descriptions. High-quality content not only attracts customers but also boosts SEO.

Mobile Optimization

Ensure your Shopify dropshipping store is mobile-friendly. Google prioritizes mobile-responsive sites in its rankings.

Site Speed

Faster-loading pages rank better. Compress images, use a content delivery network (CDN), and minimize unnecessary code.

User Experience

Improve navigation, reduce bounce rates, and encourage longer time spent on your site. Google rewards user-friendly websites.

Earn quality backlinks from reputable websites in your niche. They signal trustworthiness to search engines.

Regular Updates

Keep your product listings and content fresh and up-to-date.

By implementing these SEO strategies, you’ll enhance your Shopify dropshipping store’s visibility, attract more organic traffic, and ultimately drive e-commerce growth in 2023.

2. Create Compelling Product Descriptions

Dropshipping is a competitive space, with merchants constantly vying for customers’ attention.

One of the most potent weapons in your arsenal that can give you an advantage is a compelling product description.

Crafting persuasive and informative descriptions can be a game-changer for your Shopify dropshipping store.

Let’s dive into the importance of these descriptions.

Why Your Product Descriptions Matter

Picture this: a potential customer visits your Shopify dropshipping store.

They’ve found a product of interest.

What’s the first thing they look for? Product descriptions.

A solid product description can help influence purchase decisions, especially with customers still on the fence.

It also helps build trust by demonstrating that you know your products inside and out.

Furthermore, optimizing your descriptions with relevant keywords can improve your store’s search engine rankings.

By now, you’re probably wondering how to write product descriptions that achieve the above goals.

Don’t worry. We’ve got you covered 

How to Write a Product Description that Sells

Having established how important persuasive product descriptions are, here are some techniques we’ve discovered can help you write descriptions that convert:

  • Tailor your descriptions to address your target audience’s pain points and desires.
  • Your description should explain how the product can improve the customer’s life or solve their problems.
  • Use a product description highlighting your product’s benefits, not just features.
  • Use descriptive language to engage the customer’s senses and emotions through your descriptions.
  • Keep it short and straightforward.
  • Mention customer reviews, ratings, or testimonials to bolster trust and credibility.
  • Optimize for SEO to improve your store’s visibility in search engine results.

With compelling product descriptions, you can transform your Shopify dropshipping store into a conversion powerhouse, leaving your competitors in the dust.

3. Build a Connection with Visual Content

Visual content, such as images and videos, is pivotal in attracting customers and fostering a deeper connection with your audience.

Not only do visuals make your Shopify dropshipping store aesthetically appealing, but they also boost user experience and can significantly impact your SEO efforts.

How to Optimize Visual Content for SEO and User Experience

  • Optimize image names and alt text with keywords. This helps with SEO.
  • Ensure visuals are mobile-friendly and adapt to various screen resolutions.
  • Host videos on platforms like YouTube. Optimize titles, descriptions, and tags.
  • Compress and resize visuals to speed up your site.
  • Maintain a uniform visual style.
  • Monitor performance and adjust strategies for audience preference.

Incorporating these visual content strategies into your Shopify dropshipping store enhances user engagement, improves SEO, and helps build a lasting connection with your customers.

4. Build Social Engagement with Sendible

You need a strong social media presence to scale your store’s reach and customer engagements.

We found that 78 percent of social sellers make more sales than their counterparts who aren’t leveraging social media. So, being active on social media is a no-brainer.

One invaluable tool we recommend to manage and enhance your social media strategy is Sendible.

It’s an all-in-one social media management platform and can be your secret weapon for effectively connecting with your audience on various social platforms.

How Sendible Can Help Build Social Engagement

We have used Sendible and here’s how it can help you build social engagement:

  • Streamlined Scheduling: Sendible lets you plan and schedule posts, maintaining consistency in busy times for better audience engagement.
  • Multi-Platform Management: Monitor and interact across various social media accounts from one dashboard, easing the management burden.
  • Content Curation: Easily find and share relevant content to keep your audience engaged and informed.
  • Audience Engagement: Respond promptly to comments and messages through Sendible’s unified inbox.
  • Analytics and Automation: Gain insights into your strategy and save time with automation features.
  • Integration: Sendible integrates with Shopify and other platforms, making product promotion effortless.

5. Don’t Ignore Influencers

Over 55 percent of customers claim to have bought a product after seeing an influencer using it.

Influencer marketing is that powerful. And if you want a successful Shopify dropshipping store in 2023, we recommend leveraging influencers.

But first, let’s discuss how influencer marketing can boost sales.

How Influencer Marketing can Amplify your Reach

  • Expanded Audience: Influencers introduce your brand to their loyal followers, broadening your reach.
  • Credibility and Trust: Influencers’ endorsements build credibility, making consumers more likely to engage with your products.
  • Content Creation: Influencers generate high-quality, authentic content that showcases your products effectively.
  • SEO Benefits: Collaboration can lead to valuable backlinks and online mentions, enhancing your SEO efforts.

How to Identify and Collaborate with Relevant Influencers.

  • Know your target audience and find influencers they follow.
  • Use social media and influencer databases to locate relevant influencers.
  • Assess their engagement rates, audience demographics, and content quality.
  • Contact potential influencers, clearly stating collaboration expectations.
  • Define compensation, content creation, and posting schedules.
  • Encourage authentic content that resonates with their audience.
  • Continuously track performance metrics and adjust strategies as needed.

We recommend seeking influencers who have significant followings in your niche.

6. Integrate Email Marketing Campaigns

From our research, 29 percent of marketers rate email marketing as the most effective marketing channel.

Email marketing remains a powerhouse for Shopify dropshipping store growth.

But how can it help grow your Shopify dropshipping store in 2023?

The Power of Email Marketing

Email marketing delivers a high ROI and is essential for engaging customers.

Here’s why it’s crucial:

  • Personalize messages for individual preferences to boost conversions.
  • Set up automated sequences for onboarding, abandoned carts, and post-purchase follow-ups.
  • Segment your email list for more targeted content and better engagement.
  • Leverage analytics to gain insights into campaign performance for continuous improvement.

How to Build an Effective Email Marketing Campaign 

  • Craft enticing subject lines to increase email open rates.
  • Provide valuable and relevant content to address customer needs.
  • Use clear and actionable calls to action (CTAs) for higher conversion rates.
  • Ensure emails are mobile-friendly for a wider audience reach.
  • Experiment with different elements to discover what resonates best.

Omnisend is our recommended email marketing software. The software allows you to leverage additional channels, such as SMS and WhatsApp marketing. This omnipresence feature enables you to run campaigns that can reach prospects on their preferred channels.

7. Put Customers First

You’ve probably heard the saying, “Customers are always right.”

As cliche as it sounds, the phrase addresses the need to put your customers first if you want a successful business.

Putting your customers first means creating a positive experience for them.

And research has shown that 80 percent of customers believe that the quality of a business’s experience is as crucial as the products or services it provides.

So, even if your store has the best Shopify products, you’ll still miss out on many sales if you fail to satisfy your customers.

But don’t worry. We’ll show you how to put your customers first

How to Satisfy Your Customers

Here are five tips that can help you build customer centricity:

  • Actively gather and act on customer feedback to enhance your offerings.
  • Customize the shopping experience with tailored product recommendations.
  • Provide excellent customer service through various channels.
  • Build trust by being transparent about products, pricing, and policies.
  • Stay flexible to meet changing customer preferences and market trends.

Setting your customers as your priority puts your Shopify dropshipping store on the path to success by creating a loyal customer base.

8. Implement Customer Retention Strategies

Did you know customer retention can increase profitability by as much as 25 to 95 percent?

In 2023, the growth of your Shopify dropshipping store hinges on retaining customers.


Because repeat customers are a dependable revenue source.

They not only boost revenue but also act as brand advocates

Furthermore, repeat customers cost less to maintain than acquiring new ones and promoting your brand through word-of-mouth.

How to Build Customer Loyalty for  Retention

You can build customer loyalty through:

Personalized Shopping Experiences

Leverage data and analytics to tailor product recommendations and marketing messages to individual customer preferences.

Personalization enhances the shopping experience and encourages repeat visits.

Loyalty Programs

Implementing a well-structured loyalty program rewards customers for their repeat business.

Offer discounts, exclusive access, or loyalty points that can be redeemed for future purchases.

Exceptional Customer Service

Promptly address customer inquiries and issues. Excellent customer service builds trust and encourages customers to return.

Email Marketing Campaigns

Create engaging and targeted email campaigns to inform customers about new products, promotions, and relevant content.

Regular communication can re-engage past customers.

Quality Products and Consistency

Ensure the quality of your products and maintain consistency in service.

Consistency builds trust, making customers confident in their decision to return.

9. Use Landing Pages

Landing pages are powerful tools to capture the attention of potential customers and convert them into leads.

Recommend embedding Collect Chat on your landing pages to make them more effective. It’s one of the favorite tools in our tech stack.

Here’s a comprehensive strategy to maximize lead generation and nurture those leads for continued success.

Embed Collect Chat on Landing Pages

Collect Chat is a chatbot platform that can engage visitors, answer questions, and collect valuable lead information.

Embedding Collect Chat on your landing pages allows you to interact with visitors and gather data efficiently.

Use it to provide information, offer assistance, and prompt visitors to share their contact details.

Integrate Collect Chat with Facebook Ads using Zapier

To boost lead generation in real-time, integrate Collect Chat with your Facebook ads through Zapier.

This integration automates adding leads to your CRM or email marketing platform when they engage with your chatbot.

Furthermore, this real-time connection ensures no lead slips through the cracks and allows you to retarget them effectively.

Connect Collect Chat with Omnisend

Connecting Collect Chat to your email marketing platform streamlines lead nurturing. You can automatically add a captured lead to your email list, enabling you to send them targeted campaigns and valuable content.

We recommend Omnisend for several reasons:

E-commerce Focus

It is specifically for e-commerce businesses, making it a perfect match for your Shopify dropshipping store.


It offers robust automation features that allow you to create personalized customer journeys, send cart abandonment emails, and re-engage leads efficiently.


Omnisend enables you to segment your leads based on behavior, preferences, and purchase history, ensuring your messages are highly targeted.

Multi-Channel Marketing

Omnisend supports multiple channels, including email, SMS, and more, giving you flexibility in reaching your audience.

10. Leverage Shopify store Marketing Tools

Another vital strategy that can help grow your Shopify dropshipping store is harnessing the power of Shopify’s robust marketing tools and apps.

These tools can empower your e-commerce business by boosting traffic inflow, conversion rate, and, ultimately, revenue.

Shopify Email

This Shopify email marketing tool lets you craft emails from scratch or templates.  You can also automate your campaigns with this tool and view reports on results.

Shopify Forms

Shopify Forms is a lead capture tool you can use to collect customer data, integrate with email tools, prevent spam, and offer analytics for optimization.

Shopify Inbox

This tool helps you manage customer conversations, craft automated messages, and gain insights to prioritize chats that lead to conversions.

Shopify Automation

With Shopify Automation, you can create automatic workflows via templates or from scratch.

Shopify Segmentations

This tool helps you uncover valuable customer data through custom segments and use personalized campaigns to boost sales.

Apart from the above tools, you can also visit the Shopify app store for tools that can help you grow your Shopify dropshipping store. 

Remember to stay updated with the latest features and trends to remain competitive in the ever-evolving digital marketplace.

Recommended For You: Gain powerful, actionable on-page optimization insights with Surfer SEO to outrank your competitors and dominate the organic competition.

How to Track Your Shopify Dropshipping Store Growth

Monitoring and Analytics

Monitoring and analytics are vital for tracking your Shopify dropshipping store’s growth.

To effectively measure success, we recommend the following steps:

Set Clear Goals

Define specific, measurable goals for your store’s growth.

Key Metrics

Identify key performance indicators (KPIs) such as conversion rate, traffic, customer acquisition cost, and average order value.

Analytics Tools

Utilize tools like Google Analytics for website traffic insights, Shopify Analytics for store performance, and Hotjar for user behavior tracking.

E-commerce Tracking

Enable e-commerce tracking in Google Analytics to monitor sales, revenue, and product performance.

Customer Feedback

Gather feedback through surveys or reviews to understand customer satisfaction and areas for improvement.

Competitor Analysis

Analyze competitors to benchmark your performance and identify growth opportunities.

Regular Review

Regularly review data and adjust strategies accordingly to optimize growth.

Constantly tracking these metrics with the recommended tools will deliver valuable insights to help you make informed decisions to drive your Shopify dropshipping store’s growth.

Shopify Dropshipping Store Growth Strategies Checklist

Boost Your Shopify dropshipping store with the Growth Strategies Checklist:

SEO Optimization

  • Research and use relevant keywords
  • Optimize product descriptions
  • Create high-quality SEO-friendly content

Email Marketing

  • Build a segmented email list
  • Send personalized emails.
  • Use email automation for abandoned cart recovery.

Social Media Presence

  • Maintain active social media profiles where you can share engaging content and product updates.
  • Run targeted ads on platforms like Facebook and Instagram

Content Marketing

  • Start a blog or create valuable content related to your products.
  • Share your content on your website and social media

Customer Feedback and Support

  • Collect feedback from customers to identify areas for improvement.
  • Use surveys to gauge customer satisfaction.
  • Provide excellent customer service.
  • Engage with customers through live chat or chatbots.


  • Plan for scalability as your business grows.
  • Invest in resources to handle increased demand.

Monitor and Adapt

  • Keep an eye on industry trends and adapt your strategies accordingly.
  • Be agile and willing to make changes when necessary.

Use this checklist to guide Shopify dropshipping store growth efficiently.

Need to Get More From Your Existing Customers? Learn how we use Loyalzoo to improve customer retention rates, get more referrals and build a loyal customer base.

Final Thoughts On Growing Your Shopify Dropshipping Store in 2023

From optimizing SEO to embracing influencer marketing, crafting compelling product descriptions, and utilizing marketing tools, we’ve explored the essential strategies you need to market and grow your Shopify dropshipping store in 2023.

Remember to stay competitive, track your progress, and keep customers at the forefront to supercharge your Shopify dropshipping store’s success in the digital marketplace.

Hand-Picked For You:

Shopify Dropshipping Marketing: FAQs

Is it Worth Starting a Shopify dropshipping store in 2023?

Absolutely. The e-commerce landscape continues flourishing, and Shopify remains a potent tool for entrepreneurs.

In 2023, it offers a robust platform with evolving features, ample support, and a vast user base. With the right strategy, starting a Shopify dropshipping store can be a lucrative venture.

What are the Best Ways to Generate Shopify Leads?

The best ways to generate Shopify leads include content marketing, email marketing, social media ads, SEO, referral programs, paid ads, etc

How do I Start a Shopify store?

To start a Shopify dropshipping store:

  • Sign up on Shopify’s website.
  • Pick a unique store name.
  • Add products with descriptions and images.
  • Choose and customize a theme 
  • Configure settings for shipping, taxes, and payments.
  • Secure a custom domain.
  • Design your store.
  • Install relevant apps.
  • Test orders.
  • Launch your store

How Can I Make My Shopify Dropshipping Store Stand Out?

You can make your Shopify dropshipping store stand out by:

  • Crafting a memorable brand identity.
  • Using striking visuals for products.
  • Writing compelling product descriptions
  • Showcasing customer reviews 
  • Tailoring your content to individual customers.
  • Building social proof.

How can I grow my Shopify dropshipping store in 2023?

You can grow your Shopify dropshipping store in 2023 by:

  • Expanding your offerings to attract a wider audience.
  • Optimizing search engines to increase visibility.
  • Leverage social media 
  • Making data-driven decisions
  • Fostering repeat business with loyalty programs.
  • Optimizing your store for mobile

These tactics will fuel your Shopify dropshipping store’s growth in 2023.


  • Jared Ogboriefor

    Jared is a seasoned insurance blogger with years of experience in the industry. He is passionate about providing valuable information to individuals and businesses. His extensive knowledge of various insurance-related topics, including auto insurance, home insurance, life insurance, business insurance and more, is a testament to his expertise.

Other Recommended Posts

Smart Entrepreneur Blog

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More