Here are our favorite local SEO tools to rank your business website in 2022 and 2023.

Ranking your business for local search is hard work. There’s so much that needs to be done, especially for business owners.

You will need to track reviews from customers, research keywords, and manage citations while at the same time juggling everyday business activities.

So you see, without a system or tools to effectively keep track of everything that needs your attention, you could miss out on important things.

To help you, we have rounded up our favorite local SEO tools to ensure you stay on top of your local search marketing efforts.

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Local SEO Tools To Supercharge Your Local Search Marketing

Google Adwords Keyword Planner

Use the new Google Adwords Keyword Planner (GAKP) to discover local keyword ideas and estimate the number of people in your target city searching for related services/ products using those keywords.

You will need a Google account to use Google’s free keyword planner and search volume estimator.

Once you’ve created your account, log into GAKP. You can discover new keyword ideas in the dashboard or estimate search volumes and forecasts.

You can also use the Google Adwords Keyword Planner to track keyword performance and dig up historical data to see how each keyphrase would perform in the long term. And, of course, you can identify profitable keywords your competitors are ranking for and optimize for them too.

Price: Free

Whitespark

Whitespark is a citation finder and local SEO management tool that helps businesses build citations, manage reviews and track rankings on search engines.

Use the Whitespark to spot citation opportunities you may have missed without the tool to boost local search optimization.

Though Whitespark is a premium tool, you can test the citation finder before making any commitment. Take advantage of the 3 searches per day freemium feature when you are ready to take the next step.

What you can do with Whitespark:

• Discover citation opportunities
• Track local rankings for relevant keywords.
• Track important metrics to understand your performance across several search engines.
• Manage brand reputation with the review checker.
• Get customers to leave reviews on Google with the Google review link generator.
• Monitor linked social media accounts from the same dashboard.

Price: Premium (starting from $17 per month)

Yext

Yext is a suite of solutions that ranges from Amazon Alexa integration, Data cleansing to Voice search optimization.

The cloud-based tool gives control back to you as you manage customers’ journeys from the moment they come online to ask brand-related questions.

According to Yext, they are on a mission to provide perfect answers everywhere customers search; Yext’s Search Experience Cloud puts businesses in control of their facts online.

By providing brand-verified answers on their own websites — then across search engines, maps, apps, voice assistants, and chatbots —, Yext helps brands take back control of the customer journey.

What you can do with Yext:

• Easily integrate Amazon Alexa into your marketing system.
• Identify and suppress duplicate listings to boost local search ranking
• Maintain consistent datasets across several endpoints.
• Manage your Google My Business listing and details from one interface
• Voice search optimization
• Citations, listing management, and local page creation.

Price: Not available

SEMrush

If you are looking for a high-end online visibility tool to manage your business’s presence on the web, SEMrush is probably the best tool you need.

The all-in-one online marketing platform provides a one-stop dashboard to do everything you need to grow your business, from researching keywords, estimating search volumes, and tracking rank positions.

It also lets you compare competitor website traffics, uncover backlinking opportunities, and manage listings on top directories.

My favorite feature is the content topic research tab. Once I enter the content idea I want to create, the tool pulls up helpful information about the idea. It also suggests the best format, headline structure, and type of content that would work best for the topic I intend to write about.

What you can do with SEMrush

• Identify keywords that are most likely to bring traffic to your site.
• Identify content opportunities by looking at your competitor’s high-performing pages.
• Track your website’s ranking on search engine result pages
• See the top organic brands you are competing against.
• Uncover new backlinking opportunities

Price: starts from $99.95 per month

Visit the website here: SEMrush

Advice Local

Advice Local is a paid local SEO software-as-a-service solution you can use to manage your business listings.

It supports many business directories and lets users manually build local citations.

Apart from its listing management, you can add multiple store locations on your website using its proprietary location landing page technologies.

What you can do with Advice Local

• Seamlessly manage your brand listing across hundreds of directories.
• Manage multiple store locations from a central dashboard
• Add several locations on websites easily.
• Optimizing the website for local voice search
• vertical directory submission helps you submit your business to niche-specific directories.

Price: Not available

Moz Local

Like every other tool on this list, Moz Local is a one-stop platform from which you can effectively manage your online reputation.

Instead of manually updating your business profile and details on several platforms, you can do that one-time on Moz and then distribute your info to all the directories.

Also, you can update your data in real-time so you can be sure both search engines and your customers only get to see the most up-to-date information.

What you can do with Moz

• Update business information in real time.
• Seamlessly cleanse location data to ensure consistency across all listings.
• Automate duplicate data deletion – the system automatically suppresses your duplicate listings.
• Manage customer reviews from one dashboard
• Integrates fully with Google and Facebook, so you get data from both platforms in one place.
• Create store locator and locations landing pages for all your stores.

Price: Starts from $129 per year

BrightLocal

Brightlocal is probably among the best-known local search marketing platforms today. It is an all-in-one platform that empowers local search marketers to manage their listing, SEO, and reputation.

Take advantage of the citation tool to access over 2000 citation locations in their database. Also, users have the flexibility to select any range of directories they can list their information.

BrightLocal offers a 14-day free trial, no credit card required, after which you can decide whether to go on a paid plan or cancel.

What you can do with BrightLocal

• Discover citation opportunities you may have missed manually.
• Update your listings in real-time.
• Automatically submit listings to amplifiers like Google, Facebook Marketplace, Maps, etc.
• Convert site visitors into leads.
• Track local rankings, conduct SEO audits, and gather insights to improve local SEO efforts.

Price: Starts at $29 per month

ReviewTrackers

ReviewTrackers is a customer review tool that helps you understand your customers — think of it as a first-hand reporting tool to gather insights into how your customers feel about your business.

Use ReviewTracker to see where you are losing local customers, how you compare with competitors, and what you need to do to create a more authentic customer connection.

What you can do with ReviewTracker

• Easily manage up to 100 review sites from one dashboard to get more reviews, ratings, and revenue.
• Automate your review collection and respond quickly to customer feedback to build a more authentic customer experience.
• Gather insights and trends about customer experience.

Schema Scanner

Schema Scanner by Synup is a free Local SEO tool that helps you optimize your brand’s website for search engines.

When done correctly, the rich snippets make your business website stand out on SERP. It displays additional information like your brand’s star ratings, pricing, etc.

Also, it is a great way to optimize voice search as it enables smartphones to pull up structured markup data from your website to answer user-generated queries.

What you can do with Schema Scanner

• Check whether your business website already has a schema markup added.
• Generate schema markup code, which you can copy and paste into your website’s HTML header.

Price: Free

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Local Seo Tools In 2022: Key Takeaways

It’s that time of the year when you look back on the past 12 months to appraise what you did well and where you need to improve your business.

One area I believe you will pay closer attention to is your local search marketing efforts. How well did you perform? What tools and resources were the most impactful for your business?

While at it, you may also want to revamp your marketing toolkit – here, we’ve listed our top local SEO tools to rank your business website in 2020.

So, tell us which of the tools above is your favorite? Which one do you intend to add to your marketing toolset or the one you currently use that’s not listed here?

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